Managing the development and maintenance of data pipelines, analytical models and reporting platforms, ensuring data quality, accuracy and consistency
Developing and maintaining a deep understanding of Westpac’s customer base, including customer behaviour, preferences and needs, and identifying opportunities for optimisation and growth
Possess a deep understanding of the customer marketing lifecycle and its key metrics across the entire funnel, from awareness to conversion. Demonstrated ability to translate data into actionable insights, develop statistical models, and create clear visualizations that drive informed decision-making
Experience working in an agile environment with a strong understanding of agile principles, including work estimation, prioritization, sprint frameworks, and story points, enabling efficient and high-paced execution.
Collaborate closely with Marketing Managers and strategic marketers to foster strong partnerships with product portfolios and develop strategies that maximize customer outcomes.
Adopt a risk-first mindset, leveraging established risk frameworks and guardrails to ensure compliance and informed decision-making.
Be a proactive AI enthusiast and early adopter, with a strong ability to identify and implement AI-driven use cases that unlock business value and drive operational efficiencies.
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