Senior Manager, Integrated Campaigns

at  Twilio

Toronto, ON, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate20 Apr, 2025Not Specified20 Jan, 2025N/APresentation Skills,TwilioNoNo
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Description:

WHO WE ARE

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant, diverse team making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

QUALIFICATIONS

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

TWILIO THINKS BIG. DO YOU?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!
If this role isn’t what you’re looking for, please consider other open positions.

The estimated pay ranges for this role are as follows:

  • Based in British Columbia. : 118,200 CAD - 147,700 CAD

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodation@twilio.com

Responsibilities:

RESPONSIBILITIES

In this role, you’ll:

  • Manage a team working to execute a full-funnel solutions campaign strategy aimed at generating awareness, capturing demand and delivering pipeline
  • Own, design and execute end-to-end, multi-channel campaigns that drive cohesion across various tactics, including customer journey mapping, campaign development, content maps, nurture, events, and digital programs, in an effort to create a consistent customer experience
  • Partner with product marketing, content, brand and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures alignment with target markets, personas, solutions and use cases
  • Manage relationships with agency partners and build necessary processes with in-house creative team to help develop and execute on creative campaign themes and activations
  • Analyze full-funnel campaign performance, surface insights and provide recommendations for optimizing results, always striving to innovate and test new concepts and creative ideas
  • Build strong relationships with key cross functional stakeholders across the GTM organization to ensure campaign enablement and engagement, helping to identify coverage gaps and proposing solutions to ensure effective follow up on engaged accounts
  • Develop scalable, repeatable campaign processes that can be scaled regionally and vertically
  • Present campaign strategies, progress and outcomes to senior leadership and serve as a strategic partner to other marketers to help shape, prioritize and operationalize campaign plans

The estimated pay ranges for this role are as follows:

  • Based in British Columbia. : 118,200 CAD - 147,700 CA


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Toronto, ON, Canada