Senior Manager International & Channel Marketing, Matterport - London
Job Description

DESCRIPTION

As the Senior Manager of International & Channel Marketing, you will lead a passionate and regional team responsible for marketing activities in EMEA and APJ, as well as Global Channel Partner marketing. The role requires a highly motivated, performance driven and hands on mindset working in collaboration with the Regional Sales leaders, Product Marketing and Performance Marketing team. The role will focus on planning and executing regional demand generation & brand awareness programs that generate qualified leads & accelerate pipeline. This role will require work closely with leaders and stakeholders across lines of business in Matterport & the CoStar Group in EMEA and APJ. This position is a people manager role reporting to the VP of Marketing & Operations.

QUALIFICATIONS

• Bachelor’s degree; MBA is a plus, or equivalent experience
• 10+ years of experience in Field or Revenue Marketing with a background in B2B SaaS
• Deep experience managing field programs with direct pipeline accountability and proven track record exceeding revenue targets
• International experience executing marketing programs with diverse regions and localised regional GTM requirements across EMEA & APJ
• Strong experience with event marketing including tradeshows, webinars, customer and partner events, local events, roadshows and executive briefings
• Experience with channel GTM strategies and execution including oversight of channel partner MDF programs
• Deep understanding of demand generation funnels, lead management and scoring, sales processes and revenue operations in B2B environments
• Data-driven mindset and proficient in marketing and sales analytics involving attribution, conversion analysis and ROI optimization
• Excellent stakeholder management and exceptional cross-functional collaboration and communication, with an ability to speak in terms of pipeline, conversion and revenue impact
• Excellent verbal and written communication skills
• Fluent in English; French and German languages are a plus

• Create & deliver the International B2B go-to-market strategy and execution that drives pipeline growth and brand visibility across regions
• Collaborate with Sales and global marketing teams to implement the strategy in our EMEA and APJ (Asia-pac Japan) regions across a range of integrated channels including digital, social, events, email, sponsorships, account based marketing etc
• Develop and leverage global industry plays into regional integrated campaigns that align to the Matterport target industries and verticals, audience needs and business priorities
• Partner closely with Sales on territory planning, account strategy and customer engagement initiatives
• Create a Channel co-marketing strategy that amplifies the Matterport proposition with our regional partners to deliver high value ROI campaigns through co-branded events, digital campaigns and MDF in collaboration with the Channel Sales team
• Build strong cross functional partnerships with Product Marketing, Performance Marketing, and world wide Demand Gen to amplify regional field activities Monitor and track pipegen performance through clear measurement plans and reporting cadences
• Evaluate, select and manage vendors responsible for field marketing programs
• Manage and track budgets, vendors and logistics to ensure ROI and efficiency Lead and mentor and distributed team of international and field marketers