Senior Manager, Lifecycle Marketing at Insurify

Cambridge, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

160000.0

Posted On

30 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, Retention Marketing, Strategy Ownership, Customer Journey, Email, SMS, KPI Definition, Data Interpretation, Cross-functional Partnership, Marketing Communication Technologies, Autonomy, SQL, Marketing Automation Tools, CRM Systems, Braze, Customer-Centric Mindset

Industry

technology;Information and Internet

Description

Warning: Fraudulent Job Adverts Beware of fraudulent activities claiming to represent Insurify. We are not associated with any entities soliciting personal information or payment. The safety of our job seekers is a top priority, and we actively work to prevent such incidents. Insurify will never request sensitive information or payment during the hiring process. Be cautious of text-only interviews, interviews conducted through Microsoft Teams, or suspicious offer letters. Why us? Insurify is one of America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success. Join us if you like $1.3 Trillion market opportunity MIT alumni founders Female-led startup $130M total funding Strong leadership team with experience from many successful startups around the world How you will make an impact Own the strategy and customer journey across all retention channels for a new vertical and rapidly growing brand, aligning customer experience with long-term business objectives Set the vision and roadmap for experimentation across Email, SMS, and future retention channels, ensuring rigorous testing standards, scalable learnings, and measurable business impact Define, own, and interpret retention and lifecycle KPIs, connecting channel performance to broader business outcomes such as customer lifetime value, conversion, and profitability Partner closely with cross-functional teams (including Product, Design, Analytics, and Marketing) to shape cohesive customer experiences, influence roadmap decisions, and ensure alignment on priorities, creative, and brand voice Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience Operate with a high degree of autonomy in a fast-moving, ambiguous environment, making informed tradeoffs and setting direction where needed This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office. Who you are Bachelor’s degree in Marketing, Business, or a technical or quantitative field 10+ years of experience in lifecycle marketing and/or retention marketing, with demonstrated ownership of large-scale initiatives and measurable business outcomes Demonstrated success in defining strategy, scaling and optimizing programs over time, and translating insights into sustained customer and business value Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience) Expertise in marketing automation tools and CRM systems (Braze experience a plus) Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences. Ability to manage multiple projects simultaneously and meet deedlines in a fast-paced environment. Benefits Competitive compensation Generous stock options Health, Dental Coverages 401K plan with match Unlimited PTO Generous company holiday calendar Learning & Development Stipends Paid Family Leave Social impact volunteer time Catered lunches in the office Insurify is committed to offering a fair, competitive, and transparent compensation program that supports our mission to attract, retain, and motivate top talent. Our compensation philosophy is guided by several factors including a candidate’s relevant experience, education/training, job-related skills, and location. In addition to the base salary our total compensation package includes health coverage, retirement contributions, and additional wellbeing benefits. Some positions may be eligible for company equity. Below is the base compensation range for US locations: $120,000-$160,000 We are proud to be an Equal Employment Opportunity and Affirmative Action employer.

Responsibilities

The role involves owning the strategy and customer journey across all retention channels for a new vertical and rapidly growing brand, aligning customer experience with long-term business objectives. This includes setting the vision and roadmap for experimentation across Email, SMS, and future retention channels while defining and interpreting retention KPIs.