At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

REQUIREMENTS:

• A Bachelor’s degree is essential, with an advanced degree being a significant advantage.
• 10+ years of valuable experience in a marketing role.
• Experience in medical devices, biopharma, healthcare, or another regulated industry is required.
• A proven track record in project planning and budgeting.
• Excellent interpersonal communication, writing, and presentation skills, with the ability to manage multiple programs while effectively prioritizing tasks.
• Fluency in German and English is required, French is a plus
• Experience in leveraging data to shape innovative digital strategies.
• A genuine passion for improving outcomes for heart attack patients and a strong desire to support others.
• Understanding of user experience and content strategy is a plus

• Strategy Development: Develop and implement marketing strategies that align with business goals and enhance market penetration, targeting specific segments with tailored campaigns.
• Competitor monitoring: Monitor competitor activities, strategies, and market presence regularly to identify trends and benchmark performance. Analyze competitive products and their positioning to inform marketing strategies and differentiate offerings.
• Action Plans: Develop actionable plans outlining objectives, tactics, and resource allocation. Lead timely and budget-friendly marketing initiatives in collaboration with sales and product teams.
• Needs Assessment: Conduct market research to uncover customer needs and industry trends. Collaborate with teams to analyze feedback and enhance product marketing materials.
• Account Analysis: Analyze customer segments to understand purchasing behaviors. Leverage data analytics to assess performance and pinpoint growth opportunities.
• Potential Analysis: Evaluate market and account potential for products and therapies through SWOT analysis, considering competition and regulatory factors.
• Measurement and KPIs: Set and monitor key performance indicators (KPIs) to gauge marketing effectiveness. Continuously adjust strategies based on insights and market feedback.