Senior Manager, Marketing Analytics at Talent Acquisition/Human Resources, The Aaron's Family of Companies

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Dec, 25

Salary

0.0

Posted On

20 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SQL Programming, Data Visualization, Business Intelligence, CRM Platforms, Marketing Mix Modeling, Attribution Modeling, Testing Methodologies, Data Preparation Software, Qualitative Methods, Quantitative Methods, Marketing Principles, Web Analytics, Leadership Capability, Communication Skills, Microsoft Office Suite, Predictive Analytics

Industry

Retail

Description

We are Aaron’s - an industry leader in the sales and lease-to-own retail industry known for quality brand names and superior customer service. We provide our team members the opportunity to reach their full potential in a team-oriented, high-energy, recognition-based environment with competitive pay and benefits. This is much more than a job – it is a career with purpose. Sr. Manager, Marketing Analytics This position is based in Atlanta, GA in our Galleria office and is hybrid role. Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting. Sr. Manager, Marketing Analytics Grow Our Business You’ll never be bored in this role – and The Senior Manager will help provide both day-to-day insights and big picture analysis to help optimize performance across Aaron’s marketing and ecommerce channels. The Senior Manager is responsible for delivering actionable information about the customer and the business. This role is highly visible by working cross functionally with Marketing, Ecommerce, and IT and is charged with identifying areas of opportunity to drive revenue by instilling data-driven best practices across the company. This person must have strong analytical and communication skills to synthesize findings into actionable insights. The Details What You Need: • Strong SQL programming skills; experience with SQL Server/Azure SQL preferred • Skilled in BI dashboards, CRM platforms, marketing mix/attribution modeling, and testing methodologies • Proficient data visualization skills, experience with Microsoft Power BI preferred • Experience with data preparation software such as Alteryx is a plus • Experience in a wide range of qualitative and quantitative methods and can apply them appropriately to business issues •Understanding of basic marketing principles and experience with marketing-campaign measurement and web-analytics measurement tools are preferred • Strong leadership capability, ability to work well cross-functionally • Must be very organized, detail-oriented and resourceful • Very strong communication skills – both written and oral What You’ll Do: • Develop a detailed, strategic analytical framework inclusive of predictive analytics to guide marketing initiatives • Leads complex quantitative and qualitative research efforts and business intelligence solutions to inform brand strategies, omnichannel marketing efforts and communication plans • Establishes and sets benchmarks and key performance indicators • Manage the Company’s marketing performance measurement and contribute to the day-to-day forecasting initiatives at the Company • Direct experience with analytics and leveraging data to uncover actionable business insights • Working knowledge of marketing channel performance metrics • Keeps abreast of consumer research studies and digital analytical tools in the market to inform our learning agenda • Proactively participate in and identify opportunities for efficiency, automation, standardization and process simplification • Expert level understanding of Microsoft Office suite especially Excel and PowerPoint and how to tell a story that provides insight into the business by leveraging data • Leveraging automation solutions for regular data processes Additional Requirements: • Four-year college degree (MBA/MS Preferred) • 7+ years of experience in a consumer insights/marketing analytics role • Retail industry experience preferred Aaron’s Total Rewards Our team members are our greatest asset. As an expression of our appreciation, Aaron’s is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes**: Paid time off, including vacation days, sick days, and holidays Medical, dental and vision insurance 401(k) plan with contribution matching *Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. **Benefits vary based on full-time and part-time employment status. Aaron’s Total Rewards Our team members are our greatest asset. As an expression of our appreciation, Aaron’s is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes: Sundays off Employee assistance program Employee purchase program with exclusive discounts Physical and financial well-being programs Tuition reimbursement Employee Business Resource Groups 401(k) plan with contribution matching Paid time off, including vacation days, sick days, and holidays Life and disability insurance Medical, dental and vision insurance Paid paternal leave Pay on Demand **Benefits vary based on full- and part-time employment status. Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. About Aaron’s At Aaron’s we offer sales and lease-to-ownership of specialty items including furniture, consumer electronics, home appliances, and accessories throughout the United States and Canada. Our customers shop at Aaron’s for the same reason you should choose us for the next step in your career – our ability to positively influence people’s lives. If you are looking for a company with the passion and dedication to make a difference in the lives of customers and team members alike, join us today. Aaron’s is committed to creating a diverse and inclusive work environment, celebrates our team members’ differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com. Aaron’s is an Equal Opportunity Employer. #LI-Hybrid #Indeed-Full-Time

Responsibilities

The Senior Manager will provide day-to-day insights and big picture analysis to optimize performance across marketing and ecommerce channels. This role involves delivering actionable information about the customer and the business while working cross-functionally with various departments.