GET TO KNOW OKTA

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.

THE OPPORTUNITY:

Are you a strategic and technically adept marketing automation leader with a passion for leveraging cutting-edge technology to drive impactful customer experiences? We’re seeking a Senior Manager, Marketing Automation to join our dynamic team. In this pivotal role, you’ll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management.
You’ll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy. This role is critical in maximizing our marketing impact, improving conversion rates, and contributing directly to Okta’s global growth by putting Identity at the heart of digital interactions.

• AI-Powered Marketing Automation Strategy: Develop and execute a comprehensive strategy for integrating AI and machine learning capabilities into our marketing automation ecosystem. This includes leveraging AI for predictive analytics in segmentation, dynamic content personalization, advanced lead scoring, and identifying optimal engagement times to enhance campaign effectiveness and efficiency. You’ll work with insights from tools like 6sense to inform targeted automation.
• Customer Journey Orchestration & Personalization: Design, build, and optimize sophisticated, multi-channel customer journeys that deliver personalized experiences at scale. You’ll work with campaign managers to map out customer touchpoints, deliver relevant content and offers, and automate pathways based on user behavior and intent across email, in-app messaging, SMS, and other digital channels, ensuring alignment with Okta’s identity-centric approach.
• Funnel Management & Optimization: Own the end-to-end marketing automation funnel, from lead generation and nurture to conversion and retention. You’ll continuously analyze funnel performance, identify bottlenecks, and implement data-driven strategies to improve conversion rates, shorten sales cycles, and increase customer lifetime value, directly contributing to business growth. This includes optimizing handoffs and sequences within sales engagement platforms like Outreach.
• Reporting & Performance Analysis: Establish clear key performance indicators (KPIs) and develop robust reporting frameworks to measure the effectiveness of all marketing automation initiatives. You’ll regularly analyze campaign performance, present insights, and provide data-backed recommendations for continuous optimization.
• Testing & Optimization Leadership: Lead a rigorous A/B and multivariate testing strategy across all automated campaigns and journeys to identify top-performing elements, optimize conversion paths, and improve overall program efficacy.
• Platform Management & Enablement: Oversee the utilization and health of our marketing automation platform(s) (e.g., Marketo, Salesforce Marketing Cloud) and related integrations with CRM systems (e.g., Salesforce), ABM platforms like 6sense, and sales engagement tools like Outreach. You’ll manage platform configuration, ensure data integrity, and contribute to developing user-friendly self-service capabilities for internal users.
• Cross-Functional Collaboration: Partner closely with xDR, Marketing Operations, and other Marketing teams (e.g., Content, Demand Generation) to ensure seamless lead flow, consistent messaging, and integrated campaign execution across the customer journey, specifically aligning automation efforts with sales outreach strategies.