Senior Manager, Marketing Automation Operations at Tipalti

Plano, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

12 May, 26

Salary

0.0

Posted On

11 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketo Administration, Marketing Automation Operations, System Health, Campaign Architecture, Journey Design, Process Improvement, Data Quality Standards, Performance Analysis, Martech Best Practices, Team Leadership, Salesforce Integration, JavaScript, Velocity Script, System Configuration, Personalization Strategies, Time Management

Industry

Financial Services

Description

Position Summary The Senior Manager, Marketing Automation Operations is a hands-on leader of Tipalti’s marketing automation operations systems and team. Essentially, you'll be the resident Marketo expert, ensuring our campaigns are personalized, our data is accurate, and our system is running smoothly, while also coaching the team that helps make it all happen. Why join Tipalti? Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies. At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti oﬀers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin. In this role, you will be responsible for: Act as the primary Marketo administrator, overseeing configuration, governance, system health, and feature adoption to ensure we’re maximizing the platform’s capabilities Build and maintain scalable campaign architecture, including program templates, channel setups, naming conventions, and reusable components that support global execution Leverage Marketo platform to design and deliver personalized end to end journeys for prospects and customers Improve and manage the campaign request intake process (including Asana forms and workflows) to ensure clarity, prioritization, and predictable project timelines that support speed to launch Lead the operational buildout, QA, and launch of marketing campaigns, improving intake processes and resource allocation to increase efficiency and speed to market Monitor lead intake and data ingestion processes into Marketo to ensure clean capture of data, correct campaign attribution, accurate field population, and seamless syncing from Marketo to Salesforce. Develop and enforce data normalization, deduplication, and data quality standards within Marketo and its connected systems to ensure accurate segmentation and reporting. Analyze campaign and nurture performance, partner with stakeholders to deliver actionable insights, and implement system or process improvements based on findings Maintain a deep understanding of marketing automation and martech best practices, evaluating new tools and enhancements to improve team efficiency, data visibility, and marketer experience Provide leadership and coaching to the campaign operations team, including hiring, onboarding, training, and supporting long-term career development About you Your background includes: Undergraduate degree in marketing, business administration or a related field, or equivalent experience. 8+ years related experience in marketing automation operations or related experience Deep, demonstrable, and current expertise with Marketo Engage required, including Marketo Certified Expert (MCE) status. 2+ years experience leading a marketing operations team Strong experience with marketing automation and CRM platforms; Marketo required; expertise with Salesforce campaign object, reporting, and integration best practices preferred Experience building and managing scalable Marketo programs and folder structures. Experience with JavaScript or Velocity Script helpful but not required Your skills include: Expertise in administering and deploying marketing systems, including hands-on experience with system configuration, workflow design, campaign build and QA, tagging frameworks, troubleshooting, optimization, and data management Demonstrated ability to design, build, and continuously improve dynamic content and advanced personalization strategies within Marketo Ability to execute on individual deliverables while providing leadership, training and development to marketing automation team Strong organizational and time management skills, including the ability to deliver on individual and team targets in a fast-paced environment with fluctuating priorities and deadlines Excellent written, verbal and interpersonal communication skills Our benefits package includes: Hybrid working model that requires you to be in the Plano office on Monday, Tuesday, and Thursday Competitive salary and stock options Matching 401K Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD Maternity, Paternity and Fertility Treatment benefits 15 days of PTO Subsidized lunch on office days Fresh fruit, snacks & drinks in office Phone/internet allowance Regular company-wide social events Multiple ERG groups celebrating our diversity and creating an inclusive culture #LI-Hybrid Our Mission Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance. Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it" - a mission to which we are constantly committed. Accommodations Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups, and maintain an equitable Talent Acquisition process that is free from discrimination. As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out to hr@tipalti.com for assistance. AI Use We may use artificial intelligence and automated systems (collectively "AI") to screen, assess, and select candidates during our recruitment process. This includes resume screening, skills assessment, and candidate matching. You have the right to request human review of any automated decision. For more information about how we collect and use personal data and information during recruitment, please refer to our Job Candidate Privacy Notice. For additional questions about our use of AI during our recruitment process, you can contact hr@tipalti.com. Privacy We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our Job Candidate Privacy Notice below: Job Candidate Privacy Notice | Tipalti www.tipalti.com/privacy/job-candidate-privacy-notice/

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Responsibilities

This role involves acting as the primary Marketo administrator, overseeing configuration, governance, and system health while building scalable campaign architecture and designing personalized customer journeys. Responsibilities also include leading operational buildout, QA, launch of marketing campaigns, and monitoring data ingestion processes for accuracy and seamless syncing with Salesforce.