Senior Manager - Marketing (Brand & Destinations) at Shamal LLC

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Full Time

Start Date

Immediate

Expiry Date

15 Sep, 26

Salary

0.0

Posted On

17 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Brand Positioning, Brand Governance, Consumer Insight, Competitive Mapping, Brand Architecture, Placemaking, Environmental Design, Stakeholder Management, KPI Tracking, Influencer Strategy, Team Leadership, Agency Management, Market Research, Customer Experience Alignment, Portfolio Management

Industry

Investment Management

Description

Overview Shamal Holding is a diversified investment firm that cultivates the extraordinary. Born in Dubai, we curate a unique portfolio of extraordinary investments, experiences and assets to generate meaningful outcomes. The investments we make are strategically chosen and thoughtfully nurtured, mirroring Dubai’s ambition, spirit and energy. As a global investor, asset owner and developer we utilise our resources, know-how and connections, to deliver long-term value, wherever we operate. Our portfolio spans Lifestyle & Entertainment, Destinations, Real Estate, Hospitality, and F&B, including Skydive Dubai, Deep Dive Dubai, XDubai, Dubai Harbour, Kite Beach and more. As Shamal Holding continues to grow, we’re in search of a Senior Manager – Marketing (Brand & Destinations). This role leads brand strategy, positioning, and governance for the Destinations vertical - building brand equity across Dubai Harbour, Kite Beach, The Square, The Grand, and pipeline assets. The SMM is the brand owner of the vertical and the connective tissue between the Shamal master brand and every physical, digital, and experiential touchpoint at asset level. Responsibilities The Senior Marketing Manager - Brand & Destinations is the brand owner of Shamal's Destinations vertical. The role manages brand equity - the accumulated perception, distinctiveness, and emotional resonance that makes a destination irreplaceable. The SMM is the organisation's brand conscience: the person other teams come to when uncertain whether something is 'on brand', and a key contributor to the Shamal Group brand strategy engagement. Brand Strategy & Positioning Own brand positioning for each Destination asset through category research, consumer insight, competitive mapping, and defining the brand role, promise, and personality. Develop and maintain brand architecture across Dubai Harbour sub-assets (Marina, Beach, Residences, F&B, Retail, Yacht Club). Lead brand positioning for new destination experiences and service launches. Contribute to the Shamal Group brand strategy engagement with destination-level consumer insight and portfolio architecture input. Brand Governance & Internal Culture Act as brand governance champion for the Destinations vertical - reviewing tenant fit-outs, wayfinding, signage, partner communications, event concepts, and campaign briefs against brand standards. Operate a real-time brand helpdesk across the portfolio. Embed brand-first thinking in asset management, leasing, operations, and F&B workflows. Build brand induction materials for new stakeholders, tenants, and partners. Champion brand literacy across the wider MarComms team. Destination Experience & Placemaking Guide placemaking, environmental design, wayfinding, and signage from a brand perspective. Build activation frameworks that grow destination brand equity, not just footfall. Work with tenant partners and F&B operators to align their brand expression with destination standards. Oversee influencer and creator strategy at destination level. Cross-Functional Brand Integration Serve as primary brand interface between MarComms and asset management, operations, CX, leasing, and development teams. Collaborate with the CX team to align service design and on-ground delivery with positioning. Brief and manage external brand, creative, and experiential agency partners. Measurement & Brand Intelligence Define and track brand health KPIs - awareness, perception, distinctiveness, and NPS alignment. Monitor the global competitive landscape for destination brand trends. Feed brand performance intelligence back into strategy. Team Leadership & Development Mentor and develop junior marketing team members. Set clear performance expectations, provide regular feedback, and support professional growth. Key Interactions Internal: Executive Director, Marketing VP Brand, Marketing & CX Asset Management Teams (Dubai Harbour, Kite Beach, The Square) Development Teams Customer Experience Teams Operations & Facilities Teams Creative, Digital, and Content Teams Business Unit Leaders All employees (as required) External Brand Strategy & Creative Agencies Experiential & Activation Partners Tenant Brand Partners & Operators Influencer & Creator Network Environmental Design & Wayfinding Partners Photography, Video & Production Vendors Media & PR Partners Qualifications Bachelor's degree in Marketing, Brand Strategy, or related field. 8-12 years of progressive brand experience, with at least 3 years in a senior brand strategy role in a destination, lifestyle, hospitality, or mixed-use environment. Demonstrable track record of building or stewarding a destination brand across physical, digital, and experiential layers. Experience influencing non-marketing stakeholders (operations, asset management, leasing) toward brand-aligned decisions. Exposure to brand architecture strategy and consumer insight. For more information about Shamal, please visit our LinkedIn page: https://www.linkedin.com/company/shamalholding/ Note: Due to a high influx of profiles, only shortlisted candidates will be contacted.

Responsibilities

Lead brand strategy, positioning, and governance for the Destinations vertical to build brand equity across various assets. Act as the brand conscience and primary interface between marketing, operations, and asset management teams.