Senior Manager, Marketing Capability & Operations;高级经理，市场能力与运营 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

25 Apr, 26

Salary

0.0

Posted On

25 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Leadership, Project Management, Stakeholder Management, Brand Management, Training Development, Change Management, Growth Planning, Creative Excellence, Collaboration, Governance, Capability Development, Consumer Insights, Strategic Leadership, Organizational Savvy, Learning Agility

Industry

Food and Beverage Services

Description

Overview The focus of this role is to elevate China marketing capability efforts through partnership with Global marketing capability & operations team by developing and deploying world class marketing capability content which will result in Foods & Beverage Marketing talent advantage and sustained leadership in China Food & Beverages. This role will deliver and embed the global transformation & capability program which is expected to deliver step-changed brand-building capabilities to support development of Iconic Brands, embed a PepsiCo-side growth model, deliver A&M efficiencies for reinvestment in key brand and new future facing capabilities Responsibilities Strategic leadership, providing input from China, enabling, launching and removing barriers to embed the PPG Marketing transformation in the market with a focus on Growth Navigator, Iconic Brands plus A&M Excellence Leading the Marketing Capability & Operations in the OU to embed & sustain change across PepsiCo with a focus on the anchor market of China Land the priority workstreams (Iconic Brands that move culture, Growth Navigator plus A&M Excellence) across China, partnering with sub-function leads to ensure relevance and scale Ensure close cooperation with CMO and Global Marketing Capability & Operations VP to orchestrate the transformation within the China OU Be the Change Agents for PepsiCo’s Consumer Organization in the markets Be the point person for escalating and unlocking and roadblocks related to Capability & Operations Be the change agent in the markets together with CMOs based on the priorities identified Marketing & Insights Capability Strategy & Leadership Build & deploy holistic capability programming calendar for inclusive of: Upskilling against PPG priorities of Growth Navigator, Iconic Brands, and Human Centricity using the global PPG Marketing Academy material, to build knowledge amongst relevant associates Ongoing support/consulting/coaching opportunities on key brand artifacts (Brand Pulse, CBPs, DBAs) and growth planning documents (BGS, TCP Architecture, TCP Opportunity Briefs, etc.) to elevate deliverable quality Governance process for key brand deliverables within the growth planning process (BGS, ABP, TCP Architecture, TCP Opportunity Brief) to drive oversight and accountability amongst IB leadership Align agenda and collaborate on deployment with the Global Marketing Capabilities team, and ensure ongoing tracking of deployments within the global tracker. Ensure full utilization and understanding of latest global tools (e.g. Ada Amplify+), frameworks (e.g. TCP KPI & Objectives framework), and templates (e.g. new BGS template) across the full growth planning process Serve as the Creative excellence champion overseeing Category Creative forums as well as establishing the protocol for Market Creative reviews. Additionally own the Awards process (external) to deliver a winning awards pipeline across priority awards like Cannes, Effies and BAM process coordinating with global teams Growth Navigator Deployment Leader Deliver strategy for GN roll out across the China OU in line with ExComm which includes: Schedule and delivery of GN Deep Dives for the OU (with support from the GN Global Team) Embed GN through the China OU Organization and Plans Embed GN scorecards and deliver core enhancements as needed Embed GN through Chinga OU Growth Planning Process milestones Qualifications Bachelor Degree in Marketing or related field At least 10 years working experience related to Marketing with critical experience preferred With strong leadership, organizational savvy and high learning agility Strong timeline and project management capability. Ability to build excellent relationships, including senior leader stakeholder management Knowledge of PepsiCo Marketing organization and previous brand management experience preferred Experience with Learning and Development, training content development and center of excellence experience is an advantage.

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Responsibilities

The role involves strategic leadership to implement marketing transformation in China, focusing on growth and brand excellence. It also includes building and deploying marketing capability programs and ensuring alignment with global marketing strategies.