POSITION OVERVIEW

Reporting to the CMO, the Senior Manager, Marketing & Communications is responsible for strengthening the Baby2Baby brand and advancing its mission through strategic marketing and public relations initiatives. This individual will support the CMO on all external marketing and communication materials with a goal of maximizing national awareness for Baby2Baby’s work and connecting with new donors.
The ideal candidate will be an expert writer and innovative marketing professional who has successfully contributed to a wide range of deliverables including digital asset creation, printed collateral, video projects, newsletters, creative campaign ideation and publicity campaigns.
The Senior Manager, Marketing & Communications will work Monday-Friday at 5830 W. Jefferson Boulevard, Los Angeles, CA 90016. The work is performed in an office setting and is currently in office or on site 3 – 5 days per week. May include occasional weekend and evening hours.

REQUIRED QUALIFICATIONS

• Minimum 6 years prior marketing, communications and/or public relations experience.
• Bachelor’s degree in a related field, preferably Marketing, Communications, Journalism, Public Relations, etc.
• Strong leadership qualities and experience managing a team; embraces collaboration within and across teams.
• Knowledge of current marketing and communication principles and strategies.
• Ability to work in a fast-paced work environment that requires strong multitasking, organization and time management skills and a self-starter mentality.
• Experience working with senior leadership and executive teams.
• Excellent written and oral communication skills.
• Experience communicating with high-profile clients / celebrities / VIPs.
• Effective project management skills.
• Experience working with ad agencies and external vendors.
• A creative, out-of-the-box thinker.
• Proficient in Microsoft Excel, Word, PowerPoint and Adobe Photoshop.
• Strong understanding of Adobe creative platforms including InDesign, Photoshop and Illustrator is not required but is a major plus.

• Supports CMO in executing a comprehensive strategic marketing & communications plan to strengthen and advance Baby2Baby’s brand and mission.
• Creates new and innovative collateral to describe the organization’s work and shares new developments in a way that is compelling and relevant to priority audiences.
• Develops and maintains marketing and communication materials including website, newsletter, social media, decks, one sheets and all Baby2Baby collateral.
• Contributes to PR efforts for annual Gala and year-round and liaises with external PR agency.
• Supports the creation of presentations, speeches, talking points and press messages for leadership team.
• Collaborates with Social Media Director on social media campaigns.
• Liaises with third party agencies and vendors including graphic design, web development, digital ad agency etc.
• Ensures all of the organization’s visual and written communications are on brand.
• Manages photoshoots and filming projects.
• Develops and fosters strong working relationships across the organization to achieve organization goals and priorities.
• Monitors analytics across all digital marketing efforts to optimize performance.
• Supports Baby2Baby events including the Gala, distributions, conferences, volunteer sessions and more.
• Other duties as assigned.