Senior Manager, Marketing - Impact Labs at URBAN LAND INSTITUTE

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

102000.0

Posted On

31 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing Strategy, Thought Leadership Promotion, Content Development, Digital Marketing, Editorial Marketing, Experiential Marketing, Audience Segmentation, Campaign Strategy, Event Marketing, Impact Storytelling, Value Proposition Articulation, KPI Monitoring, Cross-functional Collaboration, Project Management, Content Management Systems, Marketing Automation Platforms

Industry

Real Estate

Description

ABOUT ULI The Urban Land Institute (ULI) is a 501(c)(3) nonprofit research and education organization supported by its members. Founded in 1936, the Institute has more than 48,000 members worldwide, representing the spectrum of land use and real estate development disciplines across private enterprise and public service. As the preeminent multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information, and experience among local, regional, national, and international industry leaders and policymakers dedicated to creating better places. The mission of ULI is to shape the future of the built environment for transformative impact in communities worldwide. POSITION SUMMARY: The Marketing Manager, Impact Lab will work directly with ULI’s Impact Lab to execute an integrated marketing strategy that elevates the Lab’s thought leadership, research, programs, and impact. This role is responsible for shaping how Impact Lab insights and initiatives are positioned, promoted, and experienced across channels, including live and virtual events, to ULI’s organizational goals, mission, and overall impact. Through this work, the Manager will lead the strategic marketing of the Impact Lab’s research, programs, and virtual and in-person events to ensure relevance, visibility, and engagement across priority audiences, including members and non-members. This includes translating complex research findings and programmatic work into clear, compelling narratives and content that demonstrate real-world application and impact. The role will collaborate closely with Impact Lab leadership, research teams, program managers, channel owners, and fellow marketing and communications team members to plan, position, and promote thought leadership and events through an integrated mix of digital, editorial, and experiential marketing efforts, ensuring consistent messaging and strong audience engagement throughout the content and event lifecycle. This role also plays a critical part in driving philanthropic investment in Impact Lab initiatives through effective, impact-driven storytelling. The Manager will develop and execute marketing approaches that articulate a clear value proposition for funders, highlighting outcomes, insights, and long-term benefits of investment. Defining audiences, crafting narratives that connect ULI’s mission to measurable impact, and identifying the right channels and moments to engage prospective supporters will be essential. Working in partnership with Impact Lab stakeholders, this role ensures philanthropic messaging aligns with ULI’s broader brand strategies. Reporting to the Senior Director, Americas Marketing this role is responsible for day-to-day marketing efforts for the Impact Lab. ESSENTIAL RESPONSIBILITIES: * Lead the marketing and promotion of Impact Lab research, thought leadership, events, and programs and initiatives by translating complex insights into clear, compelling, and audience-focused narratives and campaigns. * Serve as the primary marketing point of contact for Impact Lab leaders and staff, providing guidance on positioning, prioritization, audience segmentation, and campaign strategy and planning to drive awareness and engagement with research, thought leadership, events, and programs and initiatives. * Collaborate with research and program teams, and fellow marketing and communication team members to align efforts and drive a multi-channel marketing approach that maximizes reach, engagement, and conversion. * Collaborate with program and events teams to shape and execute go-to-market strategies that drive awareness, registration, and post-event engagement. Ensuring coordinated messaging and storytelling across the full event lifecycle—from promotion through follow-up and impact reporting. * Develop and implement marketing campaigns that drive philanthropic investment in Impact Lab initiatives, partnering with Impact Lab, the ULI Foundation, and marketing and communications teams to ensure philanthropic messaging is aligned with broader advancement and fundraising strategies. * Define audiences and craft impact-driven narratives that communicate value, outcomes, and long-term benefits of investment, membership, and engagement. * Balance competing priorities across stakeholders while maintaining focus on high-impact marketing initiatives. * Establish goals, KPIs, and success metrics for marketing initiatives. Monitor performance, analyze insights, and optimize campaigns to drive continuous improvement and measurable impact. MINIMUM QUALIFICATIONS: * Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience. * 5-7+ years of experience in marketing, content strategy, communications, or related roles with demonstrated experience executing multi-channel campaigns. * Demonstrated experience marketing research, thought leadership, and missiondriven programs, ideally within a nonprofit, foundation, academic, policy, or professional membership organization. * Proven ability to translate complex or technical content into clear, compelling narratives that are tailored for specific audience segments and channels. * Experience developing marketing strategies for support philanthropic giving, fundraising, or advancement efforts through storytelling. * Strong writing, editing, and content development skills, with the ability to translate complex ideas into engaging, accessible content. * Strong strategic thinking skills, with the ability to align marketing initiatives to broaden organizational goals and business objectives. * Experience working with content management systems (CMS), marketing automation platforms, and project management tools. * Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines. * Analytical mindset with experience tracking and reporting on performance metrics and KPIs. * Ability to collaborate effectively with cross-functional teams and stakeholders at various levels. * Exceptional writing, editing, and messaging skills with a keen understanding of tone, brand voice, and audience segmentation. PREFERRED QUALIFICATIONS: * Familiarity with real estate, land use, urban development, sustainability, or social impact topics preferred, but not required. WORKING CONDITIONS: * The Urban Land Institute (ULI) is committed to shaping the future of the built environment for transformative impact in communities worldwide, and we embrace our core values of integrity, collaboration, inclusion, and excellence in service to our members. In alignment with the Board of Directors’ strong commitment to in-person collaboration, our roles require regular on-site presence to foster teamwork, innovation, and organizational effectiveness. ULI’s primary workplace remains its offices, where in-person collaboration supports our mission and service to members. * Occasional national travel (1–2 times/year). * Must lift up to 30 lbs., work extended hours for events, and sit/stand for prolonged periods. COMPENSATION AND BENEFITS The salary range for this position is $89,000 to $102,000. Actual compensation will be based on experience, education, skills, and other job-related factors. ULI offers a comprehensive benefits package including health, dental, and life insurance; generous vacation leave; and a retirement plan with employer match. APPLICATION INSTRUCTIONS: To apply, please follow the link. Please submit a résumé and a letter of interest/cover letter. ULI is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion/creed, sex, national origin, disability, genetic information, pregnancy, veteran or active military status, non-citizenship or citizenship status, arrest or conviction record, credit history, salary history, caregiver status, sexual orientation, gender identity, marital or partnership status, familial status, unemployment status, status as a victim of domestic violence or sexual violence, or any other status protected by applicable law. EOE/m/f/d/v. No relocation reimbursement is offered at this time.

Responsibilities

This role is responsible for leading the integrated marketing strategy for ULI’s Impact Lab, translating complex research and programs into compelling narratives across various channels to drive awareness and engagement. The manager will also develop marketing approaches to articulate value propositions for funders, driving philanthropic investment through impact-driven storytelling.