Role summary:

Strategic marketing engine for Europe & International, connecting portfolio choices, brand strategy, launch readiness, and execution discipline.

Key Responsibilities

Commercial Strategy & Brand Leadership

• Define and lead the commercial vision and execution strategy for assigned products and franchises. 
• Develop long-term brand strategies, portfolio plans, and commercial roadmaps. 
• Lead annual brand planning processes and ensure alignment with corporate objectives.
• Assess market opportunities, competitive dynamics, customer needs, and evolving healthcare environments to inform strategy. · Drive lifecycle management strategies to maximize long-term asset value.
• Serve as the commercial voice in franchise and portfolio discussions. 
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