Senior Manager, Marketing Mix Modeling Analytics at Marriott Niagara Falls Hotels

Hong Kong Island, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

23 Apr, 26

Salary

0.0

Posted On

23 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Mix Modeling, Analytics, Statistical Techniques, Budget Allocation, Actionable Recommendations, Stakeholder Engagement, Campaign Attribution, ROI Analysis, Incrementality Testing, Performance Measurement, Data Integrity, Communication

Industry

Hospitality

Description

JOB SUMMARY The Senior Manager, Marketing Mix Modeling Analytics is a key contributor within Marriott’s Enterprise Data, Analytics & AI organization, responsible for leading the development, execution, and interpretation of Marketing Mix Modeling (MMM) analyses. This role focuses on quantifying the impact of marketing investments across channels, optimizing budget allocation, and delivering actionable insights to inform strategic marketing decisions. Working closely with marketing leaders and cross-functional teams, the Senior Manager designs and implements MMM studies, interprets complex model outputs, and translates findings into clear, actionable recommendations. By leveraging advanced statistical techniques and curated data assets, this position ensures marketing strategies are grounded in robust, data-driven insights and aligned with enterprise priorities. The Senior Manager combines deep expertise in MMM analytics with strong business acumen and exceptional communication skills to influence decisions and drive measurable impact—helping Marriott maximize marketing effectiveness and return on investment. CANDIDATE PROFILE Experience • At least 6 years of experience in analytics, with a focus on marketing mix modeling or advanced marketing analytics. Requirements on the Job • Bachelor’s degree in Business, Analytics, Statistics, or related discipline. • Strong statistical and analytical skills, including experience building and interpreting MMM models. • Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations. • Excellent written and verbal communication skills; detail-oriented and proactive with strong stakeholder engagement. • Expertise in campaign attribution, ROI analysis, and incrementality testing. • Familiarity with performance measurement frameworks and marketing analytics platforms. CORE WORK ACTIVITIES • Lead the design, execution, and interpretation of Marketing Mix Modeling projects to quantify the impact of marketing activities across channels. • Analyze MMM outputs to uncover trends, optimize budget allocation, and support strategic decisions across business units. • Translate model findings into insights and recommendations for business partners, focusing on incremental value and ROI. • Support KPI definition, customer health analysis, and performance tracking using MMM methodologies. • Execute analytics projects that deliver MMM-driven insights to support business decisions within a defined area. • Review curated data and dashboards to identify trends, anomalies, and performance drivers relevant to MMM. • Conduct ad hoc analyses to address emerging business questions and opportunities related to marketing effectiveness. • Collaborate with business partners to define MMM analytical needs and priorities. • Ensure accuracy and integrity of data used in MMM analyses and reporting. • Communicate MMM insights effectively through presentations and executive-ready summaries. • Manage multiple MMM projects simultaneously and prioritize based on business impact. • Support development of KPI frameworks and measurement methodologies grounded in MMM principles. • Prepare and present MMM findings to stakeholders in a clear, concise, and visually compelling format. MANAGEMENT COMPETENCIES Leadership • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. o Marketing-The ability to generate a media strategy to positively impact customer relationships and business profitability o Brand Management-The ability to generate media strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability. o Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain • Basic Competencies - Fundamental competencies required for accomplishing basic work activities. o Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. o Reading Comprehension - Understands written sentences and paragraphs in work related documents. o Writing - Communicates effectively in writing as appropriate for the needs of the audience. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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Responsibilities

The Senior Manager will lead the development, execution, and interpretation of Marketing Mix Modeling (MMM) analyses to quantify marketing impact and optimize budget allocation. This involves translating complex model outputs into clear, actionable recommendations for strategic marketing decisions.