ABOUT THE ROLE:

LRN is seeking an experienced Senior Manager, Marketing Operations to own and optimize the marketing technology (MarTech) ecosystem, champion data-driven marketing, and serve as the critical interface between Marketing, Revenue Operations, Sales Leadership, and IT. You will be responsible for ensuring systems, processes, and data are strategically aligned to drive pipeline growth, campaign performance, and operational efficiency.
This is a highly collaborative and analytical role suited for a strategic problem-solver who can both zoom out to shape MarTech strategy and zoom in to execute with precision.

WHAT YOU’LL DO:

• Own and evolve the marketing technology stack (e.g., HubSpot, Salesforce, Drift, ZoomInfo, 6sense, etc.) to meet the needs of a scaling global enterprise.
• Evaluate, implement, and integrate new tools to improve marketing performance and lead lifecycle management.
• Manage vendor relationships, tool contracts, renewals, and budgets.
• Act as the primary marketing liaison to Revenue Operations, Sales Leadership, and IT, ensuring unified go-to-market operations.
• Partner with Sales and RevOps to optimize lead routing, SLAs, scoring models, and attribution frameworks.
• Support sales enablement initiatives by ensuring timely access to campaign data, dashboards, and lead insights.
• Ensure data hygiene, governance, and standardization across marketing and CRM systems.
• Develop, track, and analyze key performance indicators (KPIs) across the funnel—from lead to closed-won.
• Deliver dashboards and actionable reporting for stakeholders to assess campaign effectiveness and pipeline contribution.
• Support campaign planning with robust backend execution: campaign setup, segmentation, workflows, testing, and measurement.
• Partner with Demand Gen and Content teams to enable high-performing, multi-channel campaigns.
• Establish and document scalable processes for lead management, campaign operations, and lifecycle marketing.
• Identify opportunities to increase marketing velocity through automation and workflow streamlining.