Senior Manager Marketing Performance

at  LEGO

Are you passionate about driving marketing effectiveness and innovation on a global scale f or one of the worlds leading brands? We’re seeking a highly skilled individual to support the growth and impact of our i ndustry-leading Global Marketing Effectiveness programme, spanning 16 markets and working across many areas of our business.
We’re seeking a data-savvy professional with strong storytelling, E xcel and data visualization skills, experience in paid media datasets, and ideally MMM modelling.
We’re pleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office location and 2 days from home.
No relocation assistance is offered for this position.

• Marketing Effectiveness Leadership : Lead relationships with key markets, working with Marketing Managers, Brand Directors, and external agencies (e.g., Publicis) to drive strategic goals.
• Data Interpretation and Insight Generation : Interpret marketing mix models (MMM) and media landscape data, translating complex information into simple, actionable insights for non-expert audiences.
• Bridge Building : Act as a key liaison, strengthening collaboration and communication between teams and representing the Marketing Effectiveness program.
• Presentation and Visualisation : Develop clear, compelling presentations and data visualizations to communicate insights and drive business growth.
• Excel and Data Expertise : Leverage advanced Excel skills to l ead, analyse, and build data sets, ensur ing accurate input and actionable insights.
• Stakeholder Engagement : Build strong relationships with internal teams and external partners, applying marketing effectiveness methodologies to align collaborators.
• Adaptability and Problem Solving : Navigate ambiguity, prioritise effectively across ma rkets and stakeholders , and deliver insights from complex data sets to inform strategic decisions.