Senior Manager Marketing Performance Strategy at Hilton Japan

McLean, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Oct, 26

Salary

0.0

Posted On

12 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Measurement, KPI Frameworks, Marketing Mix Modeling, Brand Lift Analysis, Conversion Lift Analysis, Creative Testing, Strategic Synthesis, Digital Advertising, GTM Strategy, Performance Storytelling, Campaign Optimization, Learning Agendas

Industry

Hospitality

Description

EXCEPTIONAL HOSPITALITY STARTS WITH YOU This role is based at one of our corporate offices in McLean, VA or Dallas, TX This is your chance to be part of a Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. Sitting within the Marketing Strategy, Planning and Performance team, the Marketing Performance Strategy function is the enterprise center of excellence for marketing measurement. It owns the frameworks, KPIs, and learning agendas that define how Hilton evaluates performance against business and marketing objectives. Additionally, it ensures those insights shape in-year campaign optimizations, Go-To-Market (GTM) execution, and investment strategy. As the Senior Manager, Marketing Performance Strategy, you will report to the Director, Marketing Performance Strategy. You will lead GTM and campaign measurement strategy execution across Marketing & Loyalty (M&L). This involves building the measurement frameworks, KPIs, and learning agendas that connect Hilton's marketing activity to business outcomes. What you'll do during a typical day: * Provide consulting support across multiple measurement frameworks including brand lift, conversion/sales lift, attention, marketing mix modeling (MMM), and others. * Synthesize cross-campaign performance learnings into a global view that feeds annual planning and GTM briefs. * Translate GTM performance outcomes into brief-to-outcome narratives that feed back into planning and investment calibration. * Ensure the Unified Learning Agenda reflects campaign measurement priorities and that Analytics receives structured, actionable briefs. * Support the Director and GTM teams with measurement expertise on the exploration of partners and strategies within the evolving media ecosystem. * Guide enterprise measurement priorities by identifying the most critical performance questions and directing Analytics resources accordingly. * Support the global Creative Effectiveness framework and scorecard, defining what 'good' is for M&L creative across campaigns and channels. * Support end-to-end pre-market testing (Kantar Link AI / Link+): define criteria, interpret results, and deliver go/no-go decisions and creative recommendations. * Interpret in-market creative performance signals, synthesizing data outputs from the Manager, Performance Strategy into optimization and scaling recommendations. * Translate in-market creative findings into implications for the creative brief, GTM strategy, and investment decisions. * Be the primary performance storytelling partner for brand partners aligned to GTM strategy, ensuring each brand category has a credible view of marketing impact. How you'll collaborate with others: * Partner with the Director on Quarterly Business Reviews (QBR), Executive Committee (EC), and Marketing & Loyalty Leadership Team (MLLT) performance narratives, connecting results to implications, trade-offs, and recommended actions for senior leadership informed by campaign insights. * Partner with Marketing Analytics on metrics and performance inputs aligned to KPIs, establishing clear requirements rather than building dashboards or reports directly. Deliverables you'll take ownership of: * Lead enterprise performance synthesis for Monthly Business Reviews (MBRs), identifying patterns, risks, and opportunities across M&L activity with confidence. * Own campaign measurement strategy execution across the M&L portfolio, leading development of KPI frameworks, success criteria, and measurement for campaigns at every level. WHAT IT TAKES TO MAKE THE STAY You have these minimum qualifications: * Seven (7) years of experience in advertising, marketing analytics, or measurement in a brand organization, measurement company, or agency partner * Four (4) years of experience working in digital advertising * Experience building measurement plans, learning agendas, and performance frameworks based on business and marketing objectives * Experience in marketing measurement and effectiveness, with fluency across brand lift, sales/conversion lift, creative testing (pre- and in-market), and marketing mix modeling * Strategic synthesis skills, can turn complex, multi-source performance data into a clear narrative with business implications for senior audiences * Willing to work a hybrid office schedule in McLean, VA or Addison, TX (3 days per week) It would be useful if you have: * In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT, OLV, Digital Display, Social, Audio, CTV) * Experience with measurement tools and partners such as Nielsen, Kantar (Link AI / Link+), LiveRamp, VidMob, The Trade Desk, and similar platforms Join an Award-Winning Workplace Culture At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands [https://www.hilton.com/en/brands/], [https://urldefense.com/v3/__https://www.hilton.com/en/brands/__;!!ACWV5N9M2RV99hQ!O2xa4zGt-T01ceC-TUkMR1pfcFCVB7ok76P2VHgrYJIgwQs8Hw4LctiIL1cb1PVtH7hfkg0RhiUKqr1rbiE9oUenw2MC$] and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog [https://jobs.hilton.com/blogs] to see why we’re more than a great place to stay—we’re a great place to work. How We'll Help You Thrive At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*: * Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program * Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future * Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents * Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones * Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care * Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP) * Generous paid time off (PTO) – Recharge, relax, and take time for what matters most * Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered * Financial security for your future – Our retirement plans make it easier to save for what’s next *Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Responsibilities

Lead the execution of Go-To-Market and campaign measurement strategies by building KPI frameworks and learning agendas. Synthesize performance data into narratives to guide investment strategy and creative optimizations for senior leadership.