Senior Manager, Marketing Planning And Strategy - Grand Openings Marketing at walmart

Bentonville, Arkansas, United States -

Full Time

Start Date

Immediate

Expiry Date

31 Jul, 26

Salary

180000.0

Posted On

02 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Campaign management, Membership acquisition, Project management, Cross-functional collaboration, Event marketing, Brand management, Vendor management, Data analysis, Budget management, Market research, Communication, Strategic planning, Retail marketing, Performance reporting

Industry

Retail

Description

Position Summary... The Senior Manager – Marketing Planning and Strategy will be a pivotal role for the continued growth of Sam’s Club. You will be a business owner for local marketing Campaigns, developing campaign strategy, driving membership acquisition, and ensuring a successful market entry, delivering and reporting against campaign goals and objectives and developing communications and content strategies. Reporting to the Director for Sam’s Club Marketing, you will have experience working across multi-channel campaigns and be accustomed to working with complex cross-functional teams. No day is the same, so flexibility and the ability to think on your feet, find solutions and break down barriers is paramount. What you'll do... What you'll do: Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each market’s unique characteristics. Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting. Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution. Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community. Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines. Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations. Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement. Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies. Understanding of store design and layout: Knowledge of store design and layout is important to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers. Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns. What you’ll bring: Proven track record in event marketing, strategic planning, and member acquisition. Experience in direct or indirect retail marketing, including brand management; online/offline marketing; and managing vendor contracts and relationships. Strong communication and project management skills: Effective communication and project management skills are essential for coordinating with cross-functional teams, including legal, real estate, construction, and store operations, to ensure timely and successful new club openings. Experience in analyzing demographics, market trends, and competition to ensure successful location selection and go to market strategy. Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes. You understand key use cases across multiple marketing vehicles, including site, email, social, direct mail, TV and media integrations, and how they work together to create a cohesive campaign message. Ability to work in a fast-paced environment, with the ability to prioritize tasks and meet deadlines. Resourceful, self-starter with the ability to track down answers and resolve issues Proven track record of success in developing and implementing effective local marketing campaigns and strategies. Strong analytical and problem-solving skills, with the ability to track and measure the success of local marketing campaigns. At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! -Health benefits include medical, vision and dental coverage -Financial benefits include 401(k), stock purchase and company-paid life insurance -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). ㅤ ㅤ ㅤ ㅤ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration Primary Location... 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. About Walmart: Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and create a career you're proud of.

Responsibilities

The Senior Manager will develop and implement local marketing strategies to drive membership acquisition and successful market entry for new club openings. This role involves collaborating with cross-functional teams to manage campaign execution, event logistics, and performance reporting against key objectives.