Requisition ID: 233459
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

THE ROLE

Supports Scotia iTRADE Marketing in Canada ensuring business strategies, plans and initiatives are executed and delivered in compliance with governing regulations, internal policies and procedures.

IS THIS ROLE RIGHT FOR YOU? IN THIS ROLE YOU WILL:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Works closely with Director, Scotia Wealth Management Marketing, and other marketing partners to develop strategic marketing plans, campaigns and other initiatives in support of the Scotia iTRADE business line including full funnel online and offline strategies and tactics, including (but not limited to) collateral development, external facing websites, content, etc
• Develops and manages program budgets and creative briefs
• Accountable for deploying and measuring marketing and communication campaigns to achieve business line targets for products and/or partnerships.
• Leverages deep product and process expertise, and results-based marketing levers to achieve business objectives and marketing goals including awareness and lead generation.
• Leads the development and execution of strategic business line marketing plans leveraging tactics to drive value and generate revenue. Primary marketing areas of ownership include (but not limited to): digital marketing, content marketing, communications, advertising, direct mail, regional/branch marketing, etc.
• Partners with other business line Marketing and Engagement Marketing teams to deliver integrated end-to-end marketing programs, campaigns and experiences.
• Unites all stakeholders around a unified visual brand and champions creative excellence, using results, and marketing expertise to ensure our marketing is consistently differentiated from our competitors and driving results
• Drives collaboration with key partners including business lines, digital marketing, partner channels, and legal and compliance teams to deliver initiatives on time and within budget.
• Understands how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vision/values/business strategy; and managing succession and development planning for the team.

DO YOU HAVE THE SKILLS THAT WILL ENABLE YOU TO SUCCEED IN THIS ROLE? WE’D LOVE TO WORK WITH YOU IF YOU HAVE:

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field. MBA or Master’s in Marketing/Business an asset
• Experience in marketing, brand marketing, digital marketing, and/or account management
• Experience working in a matrix organization