We are recruiting a Senior Manager, Marketing for our Sparkling Flavours category, on a permanent basis.
- You’re a highly motivated and passionate marketer. You would love the opportunity to create winning marketing plans on one of our leading global brands ‘Fanta’ across more than 12 countries in the Asia Pacific region.
- You love finding solutions to meet the toughest consumer and business challenges, and are willing to roll up your sleeves because you’re a team player focused on making things happen.
- You are curious about how to deepen our relationship with consumers, proactively searching for inspiration inside and outside the company that will foster constant learning and experimentation.
- You can develop strong, well rationalized business cases by using a balance of sound analytics, intuition, stakeholder collaboration and inclusivity.
- This incredible opportunity awaits the right candidate to make their mark in the role of Senior Brand Manager Fanta. Reporting directly to the Group Marketing Director, you will play an important role in supporting the business agenda for the flavors portfolio.
We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Senior Brand Manager, you will provide direction, leadership and coaching to members of project teams.
What You’ll Do for Us
- Develop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the OU category and brand growth targets. You will then use your strong collaboration and inclusivity to lead and motivate your project teams to execute and deliver targets.
- Lead entire projects or a specific component/s of a larger global/regional project.
- Champion the understanding and adoption of our experience and ‘phygitally’ led marketing transformation on the Fanta brand. You will be responsible for identifying inspiration and best practice both within and outside the company on ideas that deepen consumer engagement and recruitment, and recommend how to apply this to local OU plans.
- Lead NPD projects from end to end (concept development to commercialization)
- Develop programs, secure and effectively manage required DME budget in order to execute brand plan. Work with global teams, agencies and local country teams to ensure the scaling and implementation of global/regional direction into local execution, whilst still identifying local insights to drive local relevance.
QUALIFICATIONS & REQUIREMENTS
- 5-7 years of brand management/marketing experience.
- Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
- Project and budget management experience
KEY KNOWLEDGE REQUIREMENTS:
Mastery of (required)
- Ability to simultaneously handle multiple, diverse topics and projects
- Brand equity
- Marketing concepts and evaluation
- Marketing operating strategies
- Collaboration and stakeholder management
- Strong financial acumen and business analytics
Broad expertise in (good to have)
- Marketing innovation
- Brand research techniques
- Develop and inspire others
- Manage complex projects across multiple disciplines
- Stakeholder management
SKILLS:
Leadership; Media Planning; Creative Process; Analytical Thinking; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target
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