QUALIFICATIONS & WORK EXPERIENCE

• Preferably 10 years of experience in marketing in a B2B and B2C environment.
• Preferably possess a Bachelor’s Degree in Business Management or Marketing or a related field
• Strong client facing and communication experience internal organisation and the ability to communicate complex analytical concepts to non-technical executive level audience.
• Experience with planning using quantitative techniques, campaign management and supporting technologies
• Ability and willingness to hands-on execution role where required to support client needs and team development
• Relevant experience in the Media & Digital marketing industry, from an agency/ client perspective in both the online to offline environment will be advantageous
• Creatively inclined in providing consultative and ideation for creative outputs.
• Data savvy with ability to use data analytics and insights to supplement business needs.

SKILLS

Technical skills include:

• Strong commercial acumen with an ability to convert opportunity to business

Generic skills include:

• Excellent communication and presentation skills to present complex ideas to executive audiences who may not be technically trained
• Sharp analytical skills to work with data and figures
• Assertive, analytical and able to work independently

JOB PURPOSE

The Senior Manager, Marketing will lead the marketing team, overseeing the development and execution of comprehensive marketing strategies.
He/she will play a pivotal role in enhancing brand visibility, driving customer engagement, and ultimately contributing to Stellar Ace’s overall growth.
He/she will also be supporting the team with pricing strategies for all products and oversee creative outputs for both external and internal stakeholders will also be under his/her purview.

RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies aligned with the company’s objectives.
• Work with in-house data team to support pricing strategies for the company’s suite of offerings.
• Support Business Development and Data Team to conduct market research and analysis to identify trends, competitive landscape, and opportunities for growth.
• Mentor, guide and lead the marketing team on end-to-end marketing deliverables, including marketing communications and trade marketing. Foster a collaborative and innovative work environment.
• Collaborate with cross-functional teams to ensure integrated and cohesive marketing efforts.
• Manage all budget/expenditure to follow the organisation’s procurement policies
• Ensure the CX strategies are aligned to the larger marketing and business goals and outcomes
• Data-centric overview of capabilities to analyse past performance of projects and campaigns to improve Return on Investment (ROI) in tangible and intangible ways
• Develop and maintain partnership agreements with selected key partners in advertising.
• Review the list of inventory assets in term of relevance and sell-ability on a yearly basis and when there is significant change; work with Operations team to ensure that the classification and pricing is reflected accordingly