Senior Manager Marketing Trends Accounts Sport at PUMA

, , Germany -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

15 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Key Account Management, Brand Marketing, Joint Business Plans, Brand Activations, Product Drops, Cultural Positioning, Cross-functional Collaboration, Budget Management, KPI Tracking, Trend Spotting, Cultural Fluency, Creative Sensibility, Operational Rigor, Analytical Acumen, Commercial Acumen, Relationship Building

Industry

Retail

Description

YOUR MISSION Manage a portfolio of trend‑driven, sport‑focused, and fashion‑forward retail partners to elevate brand desirability, credibility, and cultural relevance. Collaborate closely with the Key Account Sales Manager to build strong joint business plans for each account. Develop and execute high‑impact brand activations, exclusive product drops, and collaborative initiatives that strengthen the brand’s cultural positioning. Partner with PR, Influencer, Social Media, Event, and Content teams to amplify cultural moments across all priority markets and channels. Ensure all account‑specific campaigns and programs align with global priorities, guidelines, tools, and seasonal direction while honoring local community relevance and account needs. Manage account activation budgets responsibly and track all campaign‑related KPIs to secure measurable brand and commercial impact. Act as a cultural radar by spotting emerging trends in sport, fashion, and youth culture and feeding those insights back into the organization for strategic shaping. Build strong, trust‑based relationships with trend accounts to enable premium execution and elevate brand heat in the cultural ecosystem. Work cross‑functionally to coordinate product storytelling, launch timing, and activation opportunities that best fit each account’s identity and consumer base. Drive disciplined execution that blends creativity with operational rigor to ensure consistent, high‑quality brand presence across all trend and sport accounts. YOUR TALENT A solid Key Account Management or Brand Marketing expertise, built through 3–6 years of hands‑on experience managing partners and driving joint business plans. A strong cultural fluency and affinity for fashion, sneakers, and youth culture, enabling authentic work with trend‑driven retail partners. A high creative sensibility paired with operational rigor, ensuring culturally resonant concepts while maintaining disciplined execution. A robust cross‑functional collaboration capability, supporting seamless work with PR, Influencer, Social Media, Event, Content, and Sales teams. A strong analytical and commercial acumen, enabling effective budget management, KPI tracking, and evaluation of brand and business impact. An insight‑driven trend‑spotting ability, continuously feeding cultural, consumer, and market insights back into the organization. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 22,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Responsibilities

The main mission involves managing a portfolio of trend-driven, sport-focused retail partners to enhance brand desirability and cultural relevance, requiring close collaboration on joint business plans and developing high-impact brand activations. This role also demands acting as a cultural radar by spotting emerging trends and ensuring all account-specific campaigns align with global priorities while managing budgets and tracking KPIs.