Senior Manager, Marketing

at  TripAdvisor

ABOUT VIATOR

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it’s never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.
We are seeking a dynamic and results-oriented Senior Manager, Marketing to join our B2B Marketing team. This role requires a well-rounded marketing professional with a proven track record in content and event marketing, onboarding user flows, and expertise in developing demand generation campaigns. The ideal candidate will have a strong visual sense, compelling writing skills, ability to think outside the box, and an innovative approach to driving growth and building effective partnerships.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B marketing as a generalist, and a minimum of 3 years managing teams.
• Proven success in managing teams and developing individual team member skills.
• Strong visual and creative design capabilities.
• Exceptional writing skills with the ability to craft compelling content.
• Experience in developing sales enablement materials.
• Demonstrated ability to work in a fast-paced, dynamic environment with a focus on results.
• Excellent communication, interpersonal, and leadership skills.

Key Competencies/Attributes:

• Strategic & Creative Thinking
• Leadership & Team Management
• Content & Event Marketing Expertise
• Collaboration & Communication
• Adaptability & Resilience
• Curiosity & a sense of urgency
• Empathy & Authenticity

Marketing Strategy & Campaign Development:

• Develop and execute innovative marketing campaigns that drive demand and growth for new and existing partners and operators.
• Design and produce go-to-market (GTM) and sales enablement materials for the B2B organization.
• Leverage content and event marketing to enhance brand visibility, drive key business metrics, and engagement.

Data & Business Metric Driven:

• Analyze data and business metrics to measure campaign performance, optimize marketing strategies, and make data-driven decisions that drive growth.
• Be a strong contributor to KPI discussions and establish reporting frameworks to track the effectiveness of marketing initiatives and identify areas for improvement.

Sales Enablement & Creative Campaigns:

• Collaborate with Strategy and Operations to create sales enablement tools and creative campaigns that support growth objectives.

Collaboration with Email Marketing:

• Work closely with the email marketing team to support customer lifecycle journeys.
• Provide strategic inputs and marketing assets to enhance the success of email campaigns.

Leadership & Team Development:

• Manage, coach, and develop a high-performing multi-functional marketing team, nurturing talent and fostering professional growth.
• Cultivate an environment of collaboration and excellence, encouraging a “get stuff done” attitude.

Cross-functional Collaboration:

• Act as a key leader within the B2B Marketing Organization, collaborating effectively with peers and other departments.
• Foster authentic and empathetic leadership to guide team efforts and align with organizational goals.