WHO WE ARE

Marketbridge is a growth consulting and marketing firm dedicated to helping modern leaders accelerate performance with no signal loss from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. We partner with some of the world’s largest and most ambitious brands, providing innovative solutions that drive commercial agility and long-term success.

WHO WE’RE LOOKING FOR

As a Senior Manager of Media at Marketbridge, you will achieve mastery in building and delivering client presentations, media planning, and the RFP process. You will take ownership of client communications beyond campaign initiatives, including problem-solving and handling escalations. You will identify and address client issues, negotiate effectively with vendors and partners, and gain a thorough understanding of Marketbridge processes, enabling you to train Media Specialists and cross-functional teams. You will develop strong communication skills and operate as a mentor, nurture junior team members, and work independently and in teams. You will manage risk and contract values independently and be responsible for bringing in new vendors and stewarding new opportunities. Your role will involve generating revenue by keeping clients satisfied and continuously seeking cross-sell and upsell opportunities.

QUALIFICATIONS

Experience

• 4-6+ years of agency or brand campaign execution experience and/or performing a relevant marketing role within B2B technology marketing including experience in the following:
• Media Strategy (Research/Planning: Brand, Demand, ABM)
• Testing Strategy (Optimization Strategy & Creative Tests)
• Media Activation (Trafficking, Tagging, Tracking, QA, Reporting)
• Data-driven media segmentation, buying and bid strategies (PPC, CPM, CPL)
• Analytics concepts (web, social, pipeline, attribution)
• Media Process Knowledge
• Management of $4-7M+ annual media budgets.
• Hands-on experience across brand, thought leadership, and demand campaigns, with a track record of working across multiple B2B brands. ABM experience a plus.
• Experience in managing junior team members, while collaborating effectively across all levels of the organization.
• Presentation of ideas and strong deck development (Audits, media plans, Optimization plans)
• Written communications (Briefs, RFPs, client emails, internal slack and asana)
• Data literacy (Media plans and reporting)

Note: This position requires the ability to work in the Canada without visa sponsorship. MarketBridge is an Equal Opportunity Employer.

The ideal candidate will:

• Can balance multiple projects at one time, under tight deadlines
• Has excellent written and oral communication, presentation, and analytical skills
• Is extremely conscientious, with a strong attention to detail and excellent organizational skills
• Be proactive and start projects with little prodding

Technology and Platform knowledge

• Demonstrate curiosity and working knowledge of the tools used in the media process (i.e. Google Campaign Manager, Google Analytics, SimilarWeb, Demandbase/6Sense, Looker Dashboard Studio, etc.)
• Champion tool adoption and education, ensuring Specialists are actively trained and confident in tools required for client work. Complete and maintain relevant trainings and certifications

Market Knowledge

• Stay informed on industry and AI trends, proactively identifying opportunities to evolve media strategy and execution.
• Conduct market research and audience sizing to inform strategic recommendations and uncover new partners or platforms.
• Provide consultative guidance on emerging programs and solutions to support evolving client needs

Planning and Creation:

• Lead discussions around past media, future goals and current issues
• Conduct audit work on a new client experience
• Guide the partner identification process with support of specialists
• Oversee the development of RFPs
• Kick off meetings with vendors to review RFPs
• Lead client presentations and present media recommendations with the support of specialists
• Responsible for approving the final buy recommendation, buy summaries, and campaign measurements prior to sharing with the clients

Implementation and Activation

• Manage all facets of the campaign execution by overseeing the account management and media teams
• Oversee campaign planning, optimization strategies and campaign performance success for a set of top-tier client relationships
• Serve as signatory for insertion orders (IOs) and change orders (COs)
• Support activation efforts directly, including hands-on tasks like trafficking and UTM development when needed, to ensure operational excellence.
• Lead budget planning, pacing, and performance monitoring across accounts, ensuring media investments are aligned with forecasted outcomes and ROI targets.
• Own the development and finalization of results decks, ensuring insights reflect a compelling narrative with clear, data-driven recommendations that influence future campaigns.

Technology and Platform knowledge

• Demonstrate curiosity and working knowledge of the tools used in the media process (i.e. Google Campaign Manager, Google Analytics, SimilarWeb, Demandbase/6Sense, Looker Dashboard Studio, etc.)
• Champion tool adoption and education, ensuring Specialists are actively trained and confident in tools required for client work. Complete and maintain relevant trainings and certifications.

Market Knowledge

• Stay informed on industry and AI trends, proactively identifying opportunities to evolve media strategy and execution.
• Conduct market research and audience sizing to inform strategic recommendations and uncover new partners or platforms.
• Provide consultative guidance on emerging programs and solutions to support evolving client needs.

Management Responsibilities

• Leads and supports media team members by providing coaching, delegation, and opportunities for upskilling across channels and platforms.
• Align media execution with Strategy, Creative, and Analytics teams to ensure cohesive messaging and campaign performance.
• Promote positive working relationships within the department, the company and the vendor community.