Senior Manager, Media & Retail Media, CAM at The Coca-Cola Company

Escazú, San José, Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

0.0

Posted On

07 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Strategy, Retail Media, Digital Media, Performance Optimization, Stakeholder Influence, Investment Governance, Media Buying, Budget Management, Measurement Frameworks, Strategic Leadership, Marketing Strategies, Strategic Thinking

Industry

Food and Beverage Services

Description

Location(s): Costa Rica City/Cities: Escazu Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: March 10, 2026 Shift: Job Description Summary: At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our mission is simple yet powerful: refresh the world and make a difference. We are seeking a Senior Manager, Media & Retail Media – Market to lead the development, execution, and optimization of in‑market media and retail media strategies across brands and categories. This role plays a critical leadership role in translating brand and commercial priorities into high‑impact media plans, while driving performance, efficiency, and strong governance across traditional media and rapidly evolving Retail Media Networks (RMNs). The ideal candidate is a strong media leader with deep expertise in media strategy, digital and retail media ecosystems, and performance optimization, with the ability to influence senior stakeholders and operate effectively in a complex, matrixed system. What You’ll Do for Us Media & Retail Media Strategy & Execution Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities. Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency, and competitive Return on Investment (ROI). Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in‑store digital environments. Translate strategic direction into clear briefs and execution plans for agencies and partners. Investment Governance & Performance Management Partner with Marketing Procurement Services (PS) on media buying strategies and negotiations to maximize value from media investments. Oversee media investment governance, including buying orders, budget shifts, and corrective actions. Own tracking and reporting of media budgets (planned vs. actual), ensuring transparency and accountability. Support audit processes and ensure compliance with media governance standards. Optimization, Measurement & Learning Recommend Direct Marketing Investment (DMI) allocation by brand and channel based on performance data, learning agendas, and market dynamics. Monitor brand presence and quality of execution across channels, including reach, frequency, productivity, and compliance. Partner with Integrated Marketing Experience (IMX), Analytics, and PS teams to evolve media measurement frameworks and translate insights into optimization actions. Stakeholder & System Leadership Act as a senior media partner to Brand, Category, IMX, Commercial, and Bottler teams. Influence brand and creative strategy through a strong media effectiveness and performance lens. Collaborate closely with LATAM and Global IMX teams to ensure alignment with global standards while enabling local relevance. Provide guidance and informal leadership to junior team members and agency partners. Requirements & Qualifications Bachelor’s degree required; advanced degree preferred. 7+ years of experience in Media Strategy, Planning, and Buying within Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG), agency, or media environments. Strong expertise in digital media, ecommerce, and retail media ecosystems. Experience managing significant media budgets and performance optimization. Proven ability to influence senior stakeholders and work cross‑functionally in matrixed organizations. Experience working with agencies, media owners, digital platforms, and retail media partners. What We’ll Do for You Market Impact: Play a critical role in shaping media and retail media performance in a strategically important market. Leadership Exposure: Partner closely with Directors and senior leaders across IMX and Commercial teams. Iconic Brands: Drive growth for some of the world’s most loved brands. Career Path: Clear progression toward Director‑level media leadership roles. Purpose‑Driven Work: Help refresh the world and make a difference through effective media investment. Skills: Marketing Strategies, Media Strategies, organization, Strategic Leadership, Strategic Thinking Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

Responsibilities

This role is responsible for leading the development, execution, and optimization of in-market media and retail media strategies across brands and categories, translating commercial priorities into high-impact media plans. Key duties include driving retail media execution with partners, overseeing investment governance, tracking budgets, and recommending Direct Marketing Investment allocations based on performance data.