Senior Manager, Membership (6months Fixed-Term Contract) at Canadian Bar Association
Ottawa, ON K1P 5H1, Canada -
Full Time


Start Date

Immediate

Expiry Date

14 Sep, 25

Salary

95000.0

Posted On

15 Jun, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Risk, Reporting, Management Software, Management Skills, Retention Strategies, Performance Metrics, Data Analytics, Communication Skills, Consideration, Strategy Building, Collaboration, Business Planning, Early Intervention, Design, Growth Strategies, Decision Making

Industry

Marketing/Advertising/Sales

Description

Position Summary
The Canadian Bar Association (CBA) is the largest national association in Canada representing the legal profession. Reporting to the Executive Director, Shared Services, the Senior Manager, Membership is responsible for developing, leading, and executing a pan-Canadian membership growth strategy that aligns with the CBA’s vision, mission, and objectives. This role will focus on strategic planning, business development, marketing, and sales to expand the association’s reach, attract new members, and enhance member engagement.
The Senior Manager, Membership oversees the membership strategy and plan and is focused on member targeting, attraction, acquisition, and retention, membership processing operations, and membership reporting and analytics. The successful candidate must demonstrate a high level of creativity in identifying and developing new ways to attract and retain members, design compelling value propositions, and craft innovative campaigns that will resonate with a diverse membership base.

MEMBER EXPERIENCE & RETENTION

  • Design and implement an onboarding methodology for new members to ensure they maximize their membership benefits.
  • Oversee the design and execution of retention strategies, including early intervention for at-risk members.
  • Manage renewal campaigns with third party call centers.
  • Work with Branches to enhance regional membership engagement efforts and create positive member experiences across Canada with consideration for Branch differences.
  • Utilize surveys, feedback loops, and member Thought Exchanges to understand how to improve the member experience.
  • Leverage data analytics to assess churn rates, identify engagement patterns, and proactively address member concerns.

EDUCATION

  • Bachelor’s degree in business, marketing, communications, or a related field (MBA or equivalent an asset).

EXPERIENCE

  • 8-10 years of leadership experience, including managing teams; planning, managing, and delivering large projects; working with diverse stakeholders; and generally managing complexity and ambiguity in matrixed organizational structures.
  • 10+ years of experience in member or client growth, sales, business development, or marketing, preferably within a not-for-profit or association setting.
  • Demonstrable expertise and competencies in research and analysis, vision and strategy building, strategic planning, business development and sales, customer / member acquisition and retention, data analytics, and results monitoring, measurement, and reporting.
  • Proven ability to design, test, and measure creative approaches to value delivery, member onboarding and retention.
  • Experience in account management, direct sales, marketing, and partnerships with professional organizations is a strong asset. Experience working in a federated organization with matrixed reporting and collaboration is a strong asset.
  • Knowledge of legal associations, the legal profession, or professional membership organizations is a strong asset.

SKILLS AND ABILITIES

  • 10+ years’ experience using Microsoft Office suite (Word, Excel, PowerPoint), Email tools, and member / customer / client data and relationship management software. Proven ability to develop and execute member or client growth strategies with measurable success.
  • Strong financial acumen and understanding of business planning, revenue generation models, and value and outcomes management.
  • Expertise in digital marketing, sales strategies, and CRM/database management (iMIS experience an asset).
  • Ability to analyze data and performance metrics to drive decision-making.
  • Excellent negotiation and relationship management skills to engage law firms, corporate legal departments, and public sector organizations.
  • Strong leadership, coaching, and team development skills with a great attitude and an interest in collaborating and supporting others.
  • Strong interpersonal skills to engage with professionals across career stages, including volunteers and industry leaders.
  • Excellent written and verbal communication skills in both English and French, with the ability to tailor messaging for specific professional audiences, and comfortable advising or presenting to national and branch-level leadership on membership trends, strategic opportunities, and performance metrics.
  • Ability to prioritize and manage multiple projects in a fast-paced environment.
Responsibilities

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