Senior Manager MMM Consultant (Manufacturer Marketing Mix Modelling) at NielsenIQ

Milan, Lombardy, Italy -

Full Time

Start Date

Immediate

Expiry Date

05 Aug, 26

Salary

0.0

Posted On

07 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Mix Modelling, Media Effectiveness Analytics, Data Storytelling, Project Management, Stakeholder Management, CPG Industry Knowledge, Statistical Methodologies, Data Science, Client Relationship Management, People Management, Attribution Modelling, Deductive Reasoning, Critical Thinking, Strategic Planning, Market Research, Consulting

Industry

Software Development

Description

Job Description The primary role of the Senior Manager, Marketing Effectiveness is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients. You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level. He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and some travel is required. Responsibilities Solutioning, designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives. Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client. Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines. Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives. Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes. Partner with the sales organization to grow the Media effectiveness analytics business. Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. Qualifications General Skills & Competencies Expertise in Manufacturer Marketing and Media functions as well as media agencies. Experience and expertise with Media effectiveness analytics, including marketing mix, attribution model etc. Strong logic, deductive reasoning, problem solving and critical thinking skills. Skilled & polished communicator, including group presentations and storytelling. Robust project management skills. Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement. Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.). Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development. Able to work collaboratively with internal & external teams. Strong sense of urgency and accountability to drive client outcomes. CPG industry knowledge, experience and acumen. Consistently drives best practices, process improvements and thought leadership to advance the business. Background and Technical Skills Bachelor's degree required. MBA or advanced/analytics degree preferred. 6 -10 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media. Strong analytic background and knowledge of statistical or data science methodologies and applications. Strong Marketing/Research background. Additional Information Convenient Schedule - We operate in a hybrid work system, with couple of days a week in the office and the remaining days from home. This gives you the flexibility to work in the environment that suits you best. We also provide all the necessary equipment to ensure you can perform your duties effectively from home. International Team- You’ll work with a diverse, international team, interacting daily with colleagues and stakeholders from different countries. Italian and English will be your primary languages, giving you the chance to work in a truly global environment Skill Development - This role provides an exciting opportunity to develop expertise by working closely with diverse clients. You'll gain firsthand experience in understanding client needs, delivering tailored solutions, and managing complex projects, which will sharpen your analytical, communication, and client management skills. Career Growth - As part of an international organization, you’ll have access to various development programs and opportunities for relocation within other departments or even countries. Your growth matters to us, and we’re committed to supporting your professional journey! Well-being - Your well-being is a priority. Through our Employee Assistance Program (EAP), you have 24/7 access to confidential support whenever needed. We also offer additional days off and recognize significant moments in your life. LinkedIn Learning - You’ll receive free access to LinkedIn Learning, allowing you to develop new skills at your own pace. From technical knowledge to personal development, this platform offers a wide range of courses to support your career growth. #LI-FC #LI-Hybrid Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion Career Site Team: Customer Success

Responsibilities

Lead the development and implementation of media effectiveness analytics solutions, specifically MMM and lift solutions, for global FMCG and Tech Durable clients. Manage internal resources and external stakeholders to deliver actionable insights that optimize media investment strategies.