Senior Manager of Demand Generation at TOPdesk Consultoria e Tecnologia de Software

Delft, South Holland, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

03 Jun, 26

Salary

0.0

Posted On

05 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Paid Media, Marketing Automation, AdTech, Analytics, Paid Search, Programmatic Display, Paid Social, Lead Nurture, Attribution, HubSpot, GA4, GTM, Budgeting, Vendor Management, Stakeholder Management

Industry

IT Services and IT Consulting

Description

Company Description TOPdesk is an international B2B SaaS company helping organizations deliver better services through powerful service management software and deep expertise. With 800+ employees across 8 countries, we’re focused on scaling our go-to-market execution and investing in senior leadership that can drive impact across regions. We offer experienced leaders the chance to work closely with the executive team, shape strategy into execution, and build high-performing teams in a culture that values autonomy, trust, and sustainable growth. Job Description This role is open to remote candidates About the team The Demand Generation team drives growth for TOPdesk by creating, executing and optimizing data-informed online marketing strategies that increase awareness, generate qualified leads and contribute directly to pipeline and revenue. The team owns paid media, database marketing, adtech/analytics and marketing automation, and is responsible for scalable digital campaigns and performance reporting across global and regional markets. The team’s services include paid search, programmatic display, paid social, lead buy/content syndication, third-party email/placements and performance reporting — with a clear mandate to support sales enablement and predictable pipeline growth. Role summary We’re hiring a hands-on Senior Manager of Demand Generation to lead this global team day-to-day, scale paid and automation programs, own measurement & attribution, and coach a distributed group of specialists. You will translate strategic goals into campaign plans, govern measurement and adtech, manage vendors and budgets, and partner closely across Brand, Product Marketing, Field Marketing and RevOps to ensure campaigns deliver high quality leads and measurable pipeline outcomes. What you’ll own / key responsibilities: Team leadership & development — Manage, mentor and grow a distributed team of paid search, paid media, adtech/analytics and marketing automation specialists. Set clear goals, run regular 1:1s, lead hiring and support career development. (Team currently includes paid search, paid media, adtech/analytics and HubSpot/automation roles.) Strategic planning & execution — Define and execute multi-channel paid acquisition strategies (paid search, social, display, programmatic, video) aligned to funnel stages and GTM priorities; balance global frameworks and regional localization. Marketing automation & lifecycle — Own lead nurture, scoring and campaign triggers working with HubSpot specialists to convert engagement into pipeline and improve lead lifecycle management. AdTech & analytics governance — Ensure robust tracking and data quality (GTM, GA4), drive cross-channel attribution, and maintain the adtech stack to enable reliable performance measurement and optimization. Budgeting & vendor management — Own budget allocation, pacing and vendor/agency relationships for global and regional paid activity; optimize spend for ROI and pipeline contribution. Performance reporting & insights — Standardize dashboards and KPIs, translate campaign performance into actionable insights, and present impact to marketing leadership and cross-functional partners. Cross-functional partnership — Work closely with Brand, Product Marketing, Web/UX, Field Marketing and RevOps to align messaging, landing pages, scoring and hand-offs to sales. Success metrics (what great looks like) Your performance (and the team’s) will be measured against the Demand Gen KPIs already in use: Monthly site traffic and conversion performance Cost per MQL (CPMQL) and ROI on paid campaigns MQL → SQL conversion rate and pipeline contribution Email open / click rates, nurture performance and lead quality SEO rankings for priority keywords and social engagement rates Qualifications 6–10+ years’ experience in digital performance marketing with progressive responsibility 2+ years managing and developing teams of marketers. Demonstrated ownership of paid search (Google Ads, Microsoft Ads), paid social and programmatic (DV360 / DSPs), with a record of scalable campaign performance. Strong technical fluency with adtech and analytics: Google Tag Manager, GA4, conversion tracking and cross-channel attribution models. Hands-on experience with marketing automation and CRM integration (HubSpot or similar) to build nurture programs and scoring models. Proven budgeting and vendor/agency management experience, including negotiating and evaluating partners. Excellent data literacy (dashboards, A/B testing frameworks, experimentation) and ability to convert analysis into strategic decisions. Strong cross-functional collaboration and stakeholder management skills; experience working alongside RevOps/Sales/Brand/PMM. Nice-to-have Experience at a SaaS / B2B org targeting ITSM or enterprise buyers. Experience managing distributed/regional marketing specialists and localizing global programs.

Responsibilities

This Senior Manager will lead the global Demand Generation team day-to-day, focusing on scaling paid media and automation programs, owning measurement and attribution, and coaching a distributed group of specialists. Key duties involve translating strategic goals into multi-channel campaign plans, governing adtech, managing budgets, and ensuring campaigns deliver high-quality leads and measurable pipeline outcomes.