Job Summary: The Senior Manager of Digital Marketing for FirstLight Home Care is responsible for developing, executing, and optimizing the company’s digital media strategy to enhance brand visibility, engagement, and conversion across various online platforms for two franchise brands (FirstLight Home Care & Surv). This role requires keen analytical thinking skills and serves as a key leader within the marketing team bridging corporate strategy with local execution.

QUALIFICATIONS:

• Bachelor’s degree in marketing, Communications, Business Administration, or equivalent in experience.
• Five - seven years of experience with proven success in digital marketing strategy development.
• Proficiency in digital marketing analytics, vendor management, and project management.
• Strong communication, leadership, and interpersonal skills with the ability to influence stakeholders and drive collaboration.
• Demonstrated ability to work independently, prioritize tasks, and meet or exceed business goals.
• Or equivalent combination of education and experience.

TRAVEL REQUIREMENTS:

• Periodic travel for conferences and potentially franchisee locations.
  Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In perso