ACCOUNTABILITIES

• Identify and report on brand-established target audience customer needs/problems and how existing products offer solutions.
• Identify and report on gaps in brand-established target audience customer needs/problems and current product offerings and suggest areas for product development.
• Analyze brand and product sales and marketing data to ensure positioning of products and brands is effective towards meeting sales goals.
• Analyze digital ad content as a measurement of product positioning success.
• Manage and oversee all product positioning ensuring it is accurate and consistent across all channels and communication when audited.
• Provide resources and training on product positioning for sales teams.
• Help develop and facilitate plans for product development, aligning them with company goals and market demands.
• Manage product development projects accurately and on time from conception to launch through project management software (Asana) and using established processes.
• Report on market trends and competitive landscape annually or as requested.
• Provide messaging for developing product content and promotional materials such as literature, infographics for digital marketing, etc.
• Using the Back Office Product Center as a guide, proof all relevant documents and marketing collateral within Asana to ensure alignment with product positioning and messaging

QUALIFICATIONS

• Required Education – Bachelor’s Degree in related field
• Required Work Experience – 5+ years’ experience
• Competencies (Preferred):
• Problem Solving Skills, Strong Communication Skills, Planning & Organizational Skills
• Strong computer skills to assist in the development and support of critical software tools which support product sales

REQUIRED SKILLS

• Strong technical skills and understanding of marketing strategies.
• Strong interpersonal and communications skills.
• Must be able to inspire with creativity and confidence.
• Must have demonstrated ability to lead and develop collaborative teams.
• Ability to effectively work as a part of a team and team building skills.
• Uncompromising integrity.
• Ability to respect and follow direction of superior.

The Senior Manager of Product Consistency and Positioning collaborates with cross-functional teams, conducts market research, and translates customer needs into solutions. The position utilizes creative and analytical skills to develop and implement strategies and plans for current product positioning through distribution, product development, and e-commerce product positioning.