Senior Manager of Public Affairs (Branding and Marketing) (PAO) at Open University of Hong Kong

, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

23 Jul, 26

Salary

0.0

Posted On

24 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand management, Marketing strategy, Strategic communication, Team management, Digital communication, Social media, Budgeting, Event management, Corporate communications, Analytical skills, Strategic thinking, Time management, Multi-tasking, Public relations, Market analysis

Industry

Higher Education

Description

Founded in 1989, Hong Kong Metropolitan University (HKMU) is a modern, vibrant and dynamic university. We tailor our professional programmes to adapt to market trends and meet industry needs, thus providing our students with quality professional education and clear career paths. Being the first University of Applied Sciences (UAS) in Hong Kong, we pledge to play a pioneering role in enhancing recognition of vocational and professional education and training, and nurturing talents with both applied skills and knowledge. As a faculty-driven, student-centred university in support of innovative teaching and learning, strategic research, and stakeholder outreach to provide maximum benefit to our communities, we conduct research that advances knowledge and enhances teaching, focusing on strategic areas, including digital humanities and literature, international business, gerontechnology, personalised care, smart city, open and innovative education, and bilingual learning and teaching. HKMU is becoming an ever more vital link in addressing and helping Hong Kong to solve many difficult challenges – as part of our involvement in, and commitment to, the ‘metropolis’ of Hong Kong. Our plans to expand into the Greater Bay Area (GBA) will also cultivate talent to serve Hong Kong and the wider metropolitan GBA. For more information about the University, please visit https://www.hkmu.edu.hk. We are now looking for a suitable person to fill the following position in the Public Affairs Office: Major Duties and Responsibilities We are seeking a dynamic and strategic professional to join our office as the Senior Manager of Public Affairs (Branding and Marketing). Reporting to the Director of Public Affairs, the appointee will lead a Marketing Team and play a pivotal role in enhancing the University’s image, reputation and student recruitment efforts. The key responsibilities include: Developing and implementing comprehensive branding strategies to enhance the University’s image and reputation; Leading the creation and execution of impactful brand campaigns; Developing and executing marketing strategies to support student recruitment for full-time and part-time programmes, including undergraduate, postgraduate, local, mainland and overseas markets; Conducting regular analysis of campaign performance, market trends, marketing surveys and competitive landscape to refine strategies and execution plans; Overseeing the budgeting, planning and execution of branding and marketing initiatives; Coordinating outreach efforts and on-campus promotional activities to engage prospective students and stakeholders; Overseeing the operations of the University’s Information Centre to ensure smooth and effective service provision; and Supporting the office in event management, corporate communications and other related tasks as assigned by the Director of Public Affairs. Candidates Candidates should possess the following qualifications, experience and competencies: A relevant recognised degree, preferably in communications, public relations, marketing, business administration or related disciplines; At least 12 years of relevant post-qualification work experience in brand management, marketing or strategic communication; A proven track record of enhancing corporate image through the planning and implementation of branding campaigns, or demonstrated success in driving business growth through effective marketing initiatives; Proficiency in social media and digital communication tools; Experience in online marketing in the Chinese Mainland and understanding of the tertiary education landscape are advantages; Strong analytical skills, strategic thinking and a can-do spirit; Excellent interpersonal and communication skills, with experience in effective coaching/team management; Well-organised, detail-oriented, with strong multi-tasking and time management skills; Self-motivated, flexible and able to work under pressure and independently; Willing to work outside office hours when required; and Excellent command of written and spoken English and Chinese, preferably including Putonghua. Candidates are strongly encouraged to include a portfolio of branding and/or marketing campaigns (PDF, document, or online link) with their application. Shortlisted candidates will be invited to attend a written test and interview. Terms and Conditions for Appointment An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided. To Apply Candidates who are interested in joining us may submit their applications via the University’s eRecruitment System. (Applicants who have responded to the previous advertisement posted in Feb 2026 need not re-apply.) The personal data collected will be used for the purpose of considering your application for employment. For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful.

Responsibilities

The Senior Manager will lead a marketing team to develop and implement branding and recruitment strategies to enhance the university's reputation. They will also oversee the operations of the Information Centre and support corporate communications and event management.