Senior Manager of Public Affairs (Strategic Content and Publications) (PAO) at Hong Kong Metropolitan University

, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

14 Jan, 26

Salary

0.0

Posted On

16 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Public Relations, Content Development, Story-Telling, Copywriting, Project Management, Team Management, Interpersonal Skills, Communication Skills, Digital Communication, Social Media, Analytical Skills, Time Management, Budget Management, Event Planning, SEO, Video Production

Industry

Description

Founded in 1989, Hong Kong Metropolitan University (HKMU) is a modern, vibrant and dynamic university. We tailor our professional programmes to adapt to market trends and meet industry needs, thus providing our students with quality professional education and clear career paths. Being the first University of Applied Sciences (UAS) in Hong Kong, we pledge to play a pioneering role in enhancing recognition of vocational and professional education and training, and nurturing talents with both applied skills and knowledge. As a faculty-driven, student-centred university in support of innovative teaching and learning, strategic research, and stakeholder outreach to provide maximum benefit to our communities, we conduct research that advances knowledge and enhances teaching, focusing on strategic areas, including digital humanities and literature, international business, gerontechnology, personalised care, smart city, open and innovative education, and bilingual learning and teaching. HKMU is becoming an ever more vital link in addressing and helping Hong Kong to solve many difficult challenges – as part of our involvement in, and commitment to, the ‘metropolis’ of Hong Kong. Our plans to expand into the Greater Bay Area (GBA) will also cultivate talent to serve Hong Kong and the wider metropolitan GBA. For more information about the University, please visit https://www.hkmu.edu.hk. We are now looking for a suitable person to fill the following position in the Public Affairs Office: Major Duties and Responsibilities We are seeking a skilled and strategic professional to join our office as the Senior Manager of Public Affairs (Strategic Content and Publications). Reporting to the Director of Public Affairs, the appointee will mainly be responsible for: Planning and overseeing the design and production of University-level publications, including the annual report, newsletters, e-bulletins, social media posts, research stories, web articles highlighting achievements by faculty members, students and alumni, as well as marketing materials and programme brochures. The appointee will ensure that the design and messaging align with the University’s mission, strategic goals, image and branding; Developing strategies to maximise the dissemination and impact of the publications and content through adaptation and promotion across various platforms and channels; Creating engaging stories to enhance social engagement and publicity, drafting SEO-friendly web contents, and crafting compelling narratives that support the University’s brand, values, strategic goals and initiatives; Developing and editing speeches for senior management for both internal and external events, ensuring alignment with the University’s strategic goals and positioning; Producing videos that delivers meaningful stories of faculty members’, students’ and alumni’ achievements, as well as campus life; Editing and reviewing content to ensure it meets quality standards and aligns with the University’s strategic goals and positioning; Planning, organising and supporting PR events to promote the University’s initiatives and achievements; Managing the team’s budget and supporting the office’s administration, as well as contributing to other areas such as public and media relations and marketing when needed; and Undertaking other duties as assigned by the Director of Public Affairs. Candidates Candidates should possess the following qualifications, experience and competencies: A relevant recognised degree, preferably in journalism, communications, public relations or related disciplines; At least 12 years of relevant post-qualification work experience in corporate communication, content development, story-telling, copywriting and public affairs; A proven track record of enhancing corporate image through the planning and implementation of content development and corporate publication production; Excellent command of written and spoken English and Chinese, preferably including Putonghua; Strong PR sense; proficiency in social media and digital communication tools, as well as familiarity with emerging PR practices, is a definite advantage; Well-organised with strong multi-tasking and time management skills; Ability to manage projects independently and work under pressure and tight deadlines; A good team player with good interpersonal and communication skills, with experience in coaching / team management; Mature, detail-oriented, self-motivated with analytical mind and a can-do spirit; and Flexible and willing to work outside office hours when required. Shortlisted candidates may be invited to attend a written test and interview. Terms and Conditions for Appointment An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided. To Apply Candidates who are interested in joining us may submit their applications via the University’s eRecruitment System. Applicants who have responded to the previous advertisement posted in 12 August 2025 need not re-apply. The personal data collected will be used for the purpose of considering your application for employment. For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful.

Responsibilities

The Senior Manager of Public Affairs will plan and oversee the design and production of University-level publications and develop strategies to maximize their dissemination and impact. The role also involves creating engaging stories, editing content, and managing PR events.