The Senior Manager of Retail Marketing and Emerging Channels is responsible for contributing to the growth of the Knix and Knixteen brands across retail, wholesale and other emerging channels/categories to drive brand and sales initiatives across Canada and the U.S. This individual will be accountable for growing brand awareness, acquiring new consumers, leading the strategy and execution of seasonal marketing campaigns across retail, wholesale and emerging channels and categories like Knixteen, and driving traffic and sales in these areas.
This person is a highly collaborative leader who will work closely with the Retail & Wholesale teams, PR & Communications, Marketing, Merchandising, Operations and Planning teams to align in-market initiatives and in-store marketing executions with broader brand strategies and seasonal campaigns.

QUALIFICATIONS

• 6+ years of work experience in branding, marketing, retail marketing, community marketing or consumer-facing sales
• Demonstrated success in hiring, coaching and leading field-based teams
• Demonstrated experience developing consumer acquisition and engagement initiatives
• Demonstrated experience coaching and managing junior team members, fostering professional development and high performance
• Ability and willingness to work collaboratively across functions to drive toward common goals
• Proven experience managing marketing budgets and delivering strong ROI across channels
• Previous experience negotiating contracts and agreements, and working with agencies and external partners is an asset
• Strong time management and organizational skills with the ability to remain positive and proactive, and keep direct reports and cross-functional stakeholders engaged and accountable

Please refer the Job description for details