Senior Manager, Paid Media at Dollar Shave Club

Durham, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jan, 26

Salary

165000.0

Posted On

18 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media, Campaign Execution, Data Analysis, Budgeting, Forecasting, Agency Management, A/B Testing, Performance Optimization, Digital Media Ecosystem, Paid Search, Paid Social, Display Advertising, Digital Video, Analytics Tools, BI Visualization Tools, Cohort Analysis, Audience Segmentation

Industry

Manufacturing

Description

ABOUT DSC: In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy. Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you. Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine. So what are you waiting for? Join the Club. ROLE SUMMARY: We’re looking for an analytical and hands-on Paid Media expert to be the driving force behind our growth initiatives. This is an exciting opportunity for a Senior Manager to own strategy while maintaining deep, daily involvement in campaign execution. This role is for the media expert who loves working directly in platforms and solving performance puzzles daily. You’ll have your pulse on full-funnel paid media performance, partnering closely with our agency and media partners to ensure execution quality, optimization depth, and spending efficiency. Our ideal candidate is eager to grow and passionate about turning complex data into actionable insights while maintaining a relentless focus on achieving business goals. You’ll lead the strategic direction and hands-on optimization of our multi-million-dollar paid media budget across channels. RESPONSIBILITIES: Platform Ownership & Deep Dive Execution: Spend significant time inside the ad platforms (Meta, Google, TikTok, etc.) to conduct deep analysis, audit campaign structure, troubleshoot technical issues, and partner with our paid media partners to drive performance Strategic Direction & Budgeting: Develop the holistic paid media strategy, including budgeting, forecasting, and channel allocation to hit key LTV and CPA targets for both direct-to-consumer and brand awareness campaigns Agency Management & Oversight: Act as the strategic client lead for our external agency. You will own the strategic briefs, hold the agency accountable for performance, and ensure best-in-class execution quality Testing & Optimization: Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to creative tests Performance Analysis: Own reporting dashboards, analyze campaign performance with regular data analysis, and translate complex data (including CAC, ROAS, LTV, and cohort analysis) into clear, actionable insights for leadership and cross-functional teams REQUIREMENTS: 7+ years of dedicated, hands-on experience in paid media, with a proven track record of driving notable growth for direct-to-consumer and e-commerce brands. Experience with subscription models is a plus 2+ years of management experience A history of being hands-on in the media platforms (Meta Ads Manager, Google Ads, TikTok, etc.) is non-negotiable. You should be comfortable drilling into campaign settings and performance reports yourself Proven experience managing external agency partners to achieve business goals, providing strategic direction, and monitoring performance and execution quality Expert knowledge of the digital media ecosystem, including Paid Search, Paid Social, Display, and Digital Video Expert-level proficiency in leveraging data and analytics to inform strategy and optimize campaigns. Fluent in cohort analysis, LTV, audience segmentation, and multi-touch attribution models Proficiency with BI Visualization Tools (e.g., Tableau) and Analytics Tools (e.g., Google Analytics) A highly analytical mindset with meticulous quantitative skills We're looking for a bold, humble, collaborative leader excited by the prospect of growing this function for the long term POSITION TYPE: This is a full-time exempt position. WORK ENVIRONMENT: This position is in-office, working out of our HQ in Durham, North Carolina 4x a week. SALARY: $150,000-$165,000 + Bonus BENEFITS: Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options Free life insurance, short term disability and long term disability 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period Unlimited vacation and generous sick time Half day Fridays year-round (subject to business needs) 12 weeks of fully paid parental leave 4 weeks of fully paid disability leave Free Dollar Shave Club Products Monthly cell phone and work-from-home stipends APPLICATION PROCESS: All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled. Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status. Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied. Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance. Thank you for considering a career with Dollar Shave Club Privacy Notice for California Job Applicants Dollar Shave Club participates in the E-Verify program. Please click the links for more information: E-Verify Participation Right to Work #LI-MK1

Responsibilities

The Senior Manager, Paid Media will own the strategy and execution of multi-million-dollar paid media campaigns. This includes deep analysis within ad platforms, managing agency partners, and optimizing performance across various channels.