Senior Manager, Paid Media (Growth) (12-month maternity leave cover) at carsales

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

06 Aug, 26

Salary

0.0

Posted On

08 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, SA360, DV360, Meta Ads, TikTok Ads, Programmatic Advertising, AI and Automation, Data Analysis, Experimentation Frameworks, CDP Activation, Team Leadership, Budget Management, Full-funnel Marketing, ROI Optimization, Stakeholder Management, Growth Marketing

Industry

technology;Information and Internet

Description

Company Description Are you ready to be a big part of something big? At carsales, we’re all about making buying and selling a great experience. Since 1997, we’ve been evolving with the new economy to help people choose how they move today and tomorrow. When it comes to your career, we want to offer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small, small enough to stay agile, learn across teams, and connect authentically with each other. With a vision to be the global leader in online vehicle marketplaces, we’re transforming how people buy and sell across the world. We discover new ideas and bring them to life. We continue to grow, and we continue to evolve—and we’re not afraid to take bold steps to get there. We embrace hybrid working combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing. What’s on offer Recognition as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer. A highly engaged, collaborative team where you’ll learn from exceptional talent. 24 weeks paid parental leave for primary caregivers, four weeks for secondary caregivers, and six weeks paid gender-affirming care leave. Regular hackathons, continuous learning opportunities, and wellbeing initiatives that support your mental, emotional, and physical health. Job Description What you’ll be doing This is a 12-month maternity leave cover role and sits at the centre of driving end-to-end growth through a highly optimised, data-led paid media function. You’ll shape and execute a full-funnel strategy, using experimentation, AI and automation to continuously improve performance, while working closely with cross-functional teams to deliver measurable commercial outcomes. Define and lead a full-funnel paid media strategy across Search (SA360), Social (meta, TikTok), Programmatic (DV360, Criteo, RTB House), Video on demand, and ATL Continuously evolve strategies based on insights, not opinions Manage how the paid media budget is deployed to drive maximum incremental impact Identify and prioritise the highest-leverage growth opportunities across channels, audiences, and the customer journey Build and drive a rigorous experimentation roadmap, focused on what actually moves the needle Leverage AI and automation to scale performance, efficiency, and insight generation across paid media Identify opportunities to apply AI across bidding and budget allocation, creative generation and testing at scale, audience modelling and expansion, and predictive performance and forecasting Partner with data and engineering teams to unlock first-party data and machine learning capabilities Partner with Marketing Automation, Data, and Product teams to activate CDP audiences across paid channels, improving targeting, suppression, retargeting and lifecycle-based acquisition. Use data to make clear, confident decisions on where to scale, optimise, or stop investment Challenge assumptions, push for better, and hold a high bar for performance Work cross-functionally with product, marketing automation, brand, creative, and data teams to unlock end-to-end growth Lead and develop a high-performing team, setting clear direction and standards Qualifications What we’re looking for Proven track record of scaling paid media investment while simultaneously improving efficiency, demonstrating a strong understanding of how to balance growth, cost and incremental impact across channels Deep platform expertise across SA360, DV360, Meta and other major paid channels, with a clear view of how to optimise each platform and what high-performance execution looks like Strong analytical capability, with the ability to cut through complex and often noisy data to identify the true drivers of growth and make confident, high-quality decisions Experience leveraging experimentation frameworks and performance insights to continuously refine strategy, optimise outcomes and unlock new growth opportunities Exposure to, or strong interest in, AI, automation and modern growth tooling, with an ability to translate emerging capabilities into practical improvements in performance, efficiency and scale Demonstrated experience leading specialist teams and agency partners, setting a high performance bar and driving accountability to deliver best-in-class outcomes Highly collaborative leadership style, with the ability to work effectively across Marketing, Product, Data and Technology to deliver integrated, end-to-end growth Strong commercial and growth mindset, with a clear focus on impact, trade-offs and ROI, and the ability to connect media performance to broader business outcomes Additional Information A few other things we want you to know... As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported. If you have a disability or require adjustments to participate fully in the recruitment process, please let us know - we’re here to support you. We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process. We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant. Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights. So come join us - because every role plays a vital part in our journey toward something big!

Responsibilities

Lead and execute a data-driven, full-funnel paid media strategy across search, social, and programmatic channels to drive commercial growth. Manage budgets and leverage AI and automation to optimize performance while leading a high-performing specialist team.