Senior Manager, Partner Content & Campaigns at Digital Realty

Dallas, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Sep, 26

Salary

0.0

Posted On

27 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Partner Marketing, Content Strategy, Go-To-Market Strategy, Pipeline Growth, Partner Segmentation, Campaign Management, Account Based Marketing, KPI Measurement, Stakeholder Management, Copywriting, Content Editing, Marketo, Cross-Functional Leadership, B2B Marketing, Lifecycle Management, Joint Value Propositions

Industry

IT Services and IT Consulting

Description

Position Title: Senior Manager, Global Alliance Partner Marketing, Content and Programs Location: Dallas, TX or Austin, TX Your role The Senior Manager, Global Alliance Partner Marketing, Content and Programs is a high-visibility leadership role for a strategic builder who thrives in a dynamic, matrixed environment. This manager is responsible for developing and executing the Global Alliance partner marketing, content, and programs strategy to accelerate joint pipeline growth, strengthen partner relationships, and drive market impact in close collaborations with the regional partner marketing teams. In this role, the Sr. Manager will serve as the central point of leadership for Global Marketing regarding partner content and programs, shaping how Digital Realty engages with global partners through structured messaging frameworks, scalable content, and repeatable program models that help partners recruit, onboard, activate, and grow. This role collaborates closely with global campaign and product marketing teams to translate enterprise go-to-market initiatives into partner-ready programs, messaging, and delivery models that resonate across partner types, tiers, and routes to market. What you’ll do Strategy, Planning, and Partner Segmentation * Develop and lead the Global Alliance partner marketing content and programs strategy aligned to revenue, partner, and business objectives. * Define the Global Alliance partner marketing go-to-market strategy, including jointly validated solutions and partner-led routes to market. * Establish partner segmentation frameworks by type, tier, lifecycle stage, and design tailored partner journeys. * Translate enterprise GTM priorities into partner-specific plays and activation models. Programs, Campaigns, and Field Activation * Co-design and operationalize scalable partner marketing programs, regional marketing and co-marketing execution for global alliance partners. * Responsible for maintaining the correct messaging for our strategic partners and ensure regional teams follow the globally agreed messaging to ensure consistency across all markets. * Develop programmatic campaigns, toolkits, and playbooks while partnering with Partner Communications on messaging, delivery channels, and amplification. * Support partner participation in key events, launches, and activations. Content and Partner Assets * Define and develop program-specific content and campaign assets (e.g., solution plays, co-marketing toolkits, event content) in alignment with Partner Communications frameworks and channels * Establish scalable frameworks to ensure consistency and repeatability. * Build structured messaging frameworks and joint value propositions. Partner Engagement, Ecosystem Development, and Lifecycle Management * Build and strengthen relationships with key Alliance partners. * Support the full partner lifecycle including onboarding and activation. * Identify high-value partner opportunities aligned to pipeline and priorities. * Contribute to ecosystem development and market expansion opportunities. Cross-Functional Leadership * Align closely with Sales, Product Marketing, Regional Marketing, PR, and Enablement teams. * Influence senior stakeholders and drive alignment across regions. * Enable consistent execution for global alliance partners across AMER, EMEA, and APAC. Performance, Operations, and Optimization * Assist developing of KPIs and dashboards to measure performance metrics with partner and operations teams, working with Communications on engagement metrics optimization insights, and pipeline contribution. * Drive continuous optimization based on performance insights. * Implement scalable processes and operating models. What you’ll need * Bachelor’s degree in Marketing, Communications, Business, or related field. * 5+ years of B2B marketing experience with partner marketing leadership. * Proven experience driving pipeline through partner ecosystems. * Deep understanding of partner GTM models and lifecycle management. * Experience with multi-channel campaigns including events and ABM. * Strong analytical mindset with KPI and ROI measurement experience. * Ability to influence stakeholders in a matrixed organization. * Ability to translate strategy into scalable partner programs. * Experience in data center, cloud, or AI infrastructure preferred. A bit about us Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents. To learn more about Digital Realty, please visit digitalrealty.com [http://www.digitalrealty.com] or follow us on LinkedIn [https://www.linkedin.com/company/digitalrealty] and Twitter [https://twitter.com/digitalrealty]. A bit about our team Marketing Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments. What we can offer you Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers. Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us. Apply today, take charge of your career and grow your talents with us. Health and Safety Safety isn't just a priority here at Digital; it's critical to everything we do. Safeguarding lives, protecting assets, and securing data aren't just ideals - they're essential pillars of our commitment to excellence for our people, our partners and our customers. We have a culture of care where every member of Team Digital embraces a relentless pursuit of working safely across Digital Realty. Together we are Safely Powering Progress. Our Compensation Philosophy Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

Responsibilities

Lead the global alliance partner marketing strategy to accelerate pipeline growth and strengthen partner relationships through scalable content and programs. Collaborate with cross-functional teams to translate enterprise GTM initiatives into partner-ready messaging and delivery models.