Senior Manager, Performance Creative – Casino at Fanatics

, , United States -

Full Time

Start Date

Immediate

Expiry Date

13 Mar, 26

Salary

184800.0

Posted On

13 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Creative Production, Performance Marketing, Digital Acquisition, Campaign Management, Data Insights, Communication, Problem Solving, Creative Technology, AI Tools, Collaboration, Prioritization, Quality Assurance, Brand Consistency, Innovation, Stakeholder Management, Workload Management

Industry

Manufacturing

Description

The Role We’re looking for a Senior Manager, Performance Creative – Casino to lead the development and execution of creative assets that drive acquisition, engagement, and retention for our Casino products. In this role, you’ll own the Casino creative production strategy end-to-end — from brief to delivery — ensuring output is high quality, on brand, and performance-driven. You’ll partner closely with the Senior Director, GTM & Performance Creative to translate go-to-market priorities into best-in-class creative, working across paid media, lifecycle, and partner channels. You’ll manage creative needs, prioritize workloads, and collaborate with both internal teams and external partners to deliver campaigns that perform against business goals. This role sits at the intersection of creative excellence, operational precision, and data-driven iteration — ideal for a creative leader who can move fluidly between big-picture storytelling and tactical execution. You’ll also provide day-to-day leadership to an Associate, supporting workload management, prioritization, and professional development within the Performance Creative team. Responsibilities Own creative production strategy and prioritization for the Casino vertical. Help define full-funnel creative coverage and priorities across channels, facilitating alignment, documentation, and final sign-off. Manage end-to-end creative delivery — from briefing through review, QA/QC, and final sign-off. Ensure all Casino assets meet creative quality standards, brand consistency, and channel requirements. Partner with agencies and production partners (e.g., Monks) to deliver on creative needs efficiently and effectively. Drive creative exploration and innovation for Casino, testing new visual systems, messaging frameworks, and AI-enabled workflows. Partner with Media and Analytics to interpret performance data and apply learnings to future creative iterations. Maintain clear alignment across stakeholders, balancing creative ambition with delivery timelines and production capacity. Share creative performance updates, testing results, and insights in GTM forums and weekly reviews. Collaborate with the Brand, Commercial, Product Marketing, Legal, Creative Ops partners to evolve production processes and standards. Qualifications 7+ years of experience running marketing campaigns, producing creative assets, and managing performance or integrated marketing initiatives — ideally within a Casino, gaming, or high-growth digital environment. Strong understanding of digital acquisition channels (social, app networks, search, CTV, affiliates) and performance creative principles. Proven track record managing multiple partners, agencies, and timelines in a high-volume, fast-paced environment. Familiarity with Airtable, Figma, Google Suite, Adobe CC, Canva, and creative review tools. Deep experience integrating data insights into creative strategy and iteration. Excellent communication, prioritization, and problem-solving skills. Comfortable operating across matrixed teams and managing shifting priorities with clarity and control. Curiosity and comfort exploring new production models, creative technology, and generative AI tools. The base salary range for this role is $148,500-$184,800 per year*, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program. *Salary range is listed in USD; ranges will change based on country of residence. In addition to the base and bonus, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Responsibilities

Own the creative production strategy for the Casino vertical and manage end-to-end creative delivery. Collaborate with various teams and partners to ensure high-quality, performance-driven creative assets.