Senior Manager - Product at Apparel Group

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

21 Mar, 26

Salary

0.0

Posted On

22 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Management, Marketing, E-Commerce, Growth Funnels, Conversion Optimization, Performance Marketing, Data Analysis, Collaboration, Agile Methodologies, Customer Behavior, SEO, SEM, A/B Testing, CRM, Martech Tools, User Experience

Industry

Retail Apparel and Fashion

Description

About the Company 6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brandssuch as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & ofline shopping with online browsing & smart fitting rooms. Role Overview: As a Senior Product Manager – Marketing & Pre-Order Funnel, you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development. You’ll work cross-functionally with product design, marketing, AI/data science team, engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart. Key Responsibilities: Own the marketing & pre-order funnel roadmap: Define and prioritize features and experiments to drive traffic and pre-order conversions. Partner closely with growth marketing on campaign integrations, personalized landing pages, A/B tests, referral features. Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback. Develop pre-order and drop experiences Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines. Work with data science/analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance. Evaluate and implement martech tools: email/SMS integration, attribution modeling, and product recommendation systems. Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts. Champion SEO/SEM, social commerce, and content-driven landing page strategies with measurable outcomes. Own experiments and hypothesis-driven development across the pre-order and marketing journey. Qualifications: 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce. Strong understanding of growth funnels, conversion optimization, and performance marketing levers. Experience with tools like Segment, Amplitude, Braze, Google Analytics, Mixpanel, VWO/Optimizely. Familiarity with pre-order, drops, loyalty, waitlist, and limited-edition sales models. Ability to work with cross-functional stakeholders and communicate vision clearly. Comfort working in fast-paced, data-driven environments with agile teams. Bonus: Experience with Magento, headless commerce, or marketplace models. KPIs You’ll Influence: Landing page conversion rate Pre-order conversion rate Bounce rate & time-on-site Marketing ROI Lead to purchase journey time Benefits: Full-time role Company employee discounts across all brands Medical & health insurance Collaborative work environment Good vibes work culture.

Responsibilities

The Senior Product Manager will own and optimize the customer journey from landing to conversion, focusing on marketing tech integrations and pre-order experiences. This role involves collaborating with various teams to drive traffic, engagement, and conversion.