GENERAL INFORMATION

Locations: Vancouver - Great Northern Way, British Columbia, Canada

• Location: Vancouver
• Country: Canada

Role ID
210209
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid

DESCRIPTION & REQUIREMENTS

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Our EA Experiences group is dedicated to ensuring great experiences for our growing communities centered around our world-renowned brands, including fan-favorites like Apex, Battlefield, EA SPORTS FC, Madden NFL and The Sims, just to name a few. We’re a multi-functional group, with world-class expertise building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We inspire, connect, and engage fans through culturally relevant content, intentionally architected journeys across channels, and meaningful fan care. Our goal is to provide valuable, easy experiences that fans love – in our games, around our games, and through innovative adjacent experiences to grow and enrich how fans experience EA as we shape the future of entertainment. The Office of the CXO group within the EA Experiences organization is seeking a Senior Manager, Product Management.
The Office of the CXO (oCXO) drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organization with the strategic prioritization, investments, resources, data, insights, and technology required to accelerate business outcomes in service of our goals.
The Email & Dynamic Messaging (EDM) team sits within the CRM group, and is responsible for managing email as a channel and for developing products that improve the way we execute strategies at scale. As the Senior Manager, Product Management, you will report to the Director, Email & Dynamic Messaging. Our team focuses on key metrics that drive positive Player experiences and incremental growth for the business. As a dynamic and experienced Sr. Manager, Product Management, you will lead and innovate within the EDM team. This is a hybrid role, 3 days in office per week.

Responsibilities:

• Develop and implement a comprehensive product strategy for EDM.
• Develop Product Development frameworks and manage the product lifecycle once in production.
• Lead the vision and requirements for a robust campaign management product that improves speed-to-market, reduces error, and is interoperable with new and existing products and services.
• Collaborate with cross-functional teams to ensure successful product delivery and adoption.
• Manage and mentor a team of product managers, fostering growth and development.
• Utilize data-driven insights to optimize and enhance product offerings and optimize existing products.

Qualifications:

• 7+ years of experience in product management, with a focus on email subject matter expertise and campaign management solutions.
• Direct, hands-on experience with enterprise-level campaign management tools, workflow automation platforms and tools, and low-code application platforms.
• Proven track record of managing and developing growth-oriented teams.
• Data analysis skills and experience with data-driven decision-making.
• Experience communicating complex technical concepts to a variety of audiences.
• Adept at balancing existing needs with longer-term roadmap vision.

• Develop and implement a comprehensive product strategy for EDM.
• Develop Product Development frameworks and manage the product lifecycle once in production.
• Lead the vision and requirements for a robust campaign management product that improves speed-to-market, reduces error, and is interoperable with new and existing products and services.
• Collaborate with cross-functional teams to ensure successful product delivery and adoption.
• Manage and mentor a team of product managers, fostering growth and development.
• Utilize data-driven insights to optimize and enhance product offerings and optimize existing products