What you’ll do

Responsibilities

• Own Dash’s positioning, messaging, and narratives to ensure clear differentiation and market resonance.
• Build and maintain a value-first messaging framework that equips Sales, Marketing, and Customer Success.
• Partner with Sales and Enablement to deliver compelling stories, battlecards, and field-ready messaging.
• Drive launch readiness: clear narrative, audience, enablement, and measurable success criteria for every release.
• Lead ongoing competitive and market analysis to inform strategy and ensure differentiation.
• Define and track product marketing KPIs, using data and insights to measure and refine impact.
• Partner with Product on roadmap alignment and product-market fit decisions.
• Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.
• Establish scalable programs, processes, and best practices that raise the bar for go-to-market execution.

What you’ll need
Qualifications

DESIRED SKILLS AND EXPERIENCE

• 7+ years total experience in marketing, product marketing, or related fields.
• 3-5 years of experience specifically in B2B SaaS product marketing.
• Proven track record in developing positioning, messaging, and GTM strategies that drive adoption and growth.
• Strong experience with competitive analysis and market research.
• Ability to translate technical capabilities into compelling, value-based narratives.
• Excellent communication and storytelling skills, with the ability to influence across the organization.
• Experience working closely with Product teams and understanding product development lifecycles.

• Own Dash’s positioning, messaging, and narratives to ensure clear differentiation and market resonance.
• Build and maintain a value-first messaging framework that equips Sales, Marketing, and Customer Success.
• Partner with Sales and Enablement to deliver compelling stories, battlecards, and field-ready messaging.
• Drive launch readiness: clear narrative, audience, enablement, and measurable success criteria for every release.
• Lead ongoing competitive and market analysis to inform strategy and ensure differentiation.
• Define and track product marketing KPIs, using data and insights to measure and refine impact.
• Partner with Product on roadmap alignment and product-market fit decisions.
• Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.
• Establish scalable programs, processes, and best practices that raise the bar for go-to-market execution