ABOUT THE OPPORTUNITY

NP Digital is seeking an energetic, data-driven, and innovative Senior Manager, Programmatic to join our remote Paid Media team. The ideal candidate has 5+ years of managing programmatic budgets of over $1M per month and understands what it takes to set and win competitive bids while meeting campaign KPIs.
Candidates should have strong knowledge of how DV360, Google Ads, and similar programmatic platforms work, as well as have a good grasp on how to optimize performance based on the campaign objective of performance. Equally important as technical programmatic skills are the abilities to communicate recommendations and analysis of performance to clients and colleagues alike.
To qualify, applicants must reside and be eligible to work in the United States.

• Develop and deliver programmatic media strategy and recommendations for clients
• Guide tracking and floodlight tag setup alongside Data, Analytics & Insights team
• Track campaign pacing and if needed make necessary changes to improve pacing along with notifying all necessary parties
• Monitor ad verification, brand safety, and viewability
• Request data from vendors to help with the programmatic planning and execution process
• Identify third party data segments at efficient CPMs for audience targeting
• Project estimated campaign performance results based on client budgets, past performance, and benchmark costs and rates
• Build campaigns based on client approved plan in DSP (DV360) & Google Ads (YouTube & Demand Gen)
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Implement and monitor direct, programmatic guarantee, and private marketplace deals with select media partners
• Follow department media buying processes to ensure campaigns run accurately
• Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including but not limited to: video, digital audio, native, and display
• Troubleshoot and notify necessary parties of any platform and/or partner issues to rectify campaign delivery and/or performance
• Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
• Respond to client questions and ad hoc requests in a timely manner
• Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts
• Connect with client creative teams to request assets and provide creative best practices, specifications, and performance insights
• Stay up to date on recent platform updates and how to apply them to clients’ campaigns
• With the programmatic team, meet with vendors to learn about their capabilities for potential client use