OVERVIEW:

Walker Sands is seeking a Senior Manager, Revenue Operations + Analytics to drive attribution modeling, data integration and marketing analytics for its B2B clients. This role blends technical expertise, automation, strategic thinking and education, helping our team and clients make smarter data-driven marketing and revenue decisions.
This role will be responsible for designing attribution strategies, implementing automation, uncovering insights through data storytelling and acting as an internal advocate for best-in-class marketing analytics. Working hands-on with Google Tag Manager, Looker Studio, Supermetrics, Salesforce, HubSpot, Marketo and other data tools, you will ensure data is properly collected, integrated and leveraged for optimization.
If you thrive on solving data challenges, integrating marketing insights and mentoring teams on analytics best practices, this is the role for you.

QUALIFICATIONS:

• 5+ years of experience in marketing analytics, revenue operations, or data strategy (B2B agency or SaaS experience preferred).
• Expertise in Google Tag Manager, Looker Studio, Supermetrics, and CRM reporting (Salesforce, HubSpot).
• Strong understanding of multi-touch attribution models, customer journey tracking, and revenue impact analysis.
• Proficiency in JavaScript (for Google Tag Manager), Python (for data workflows), and Google Apps Script (for automation).
• Experience integrating CRM, marketing automation, and analytics platforms using APIs and automation tools (Zapier, Segment, ETL connectors).
• Ability to interpret complex data and translate insights into strategic recommendations.
• Passion for educating teams and advocating for data-driven marketing best practices.
• Excellent communication skills, with the ability to present data-driven insights to non-technical audiences.

This role is perfect for someone who:

• Enjoys both the technical and strategic aspects of marketing analytics and revenue operations.
• Thrives on developing attribution models, solving tracking issues, and optimizing marketing data flows.
• Is passionate about educating teams on best practices in data-driven decision-making.
• Can translate complex data into compelling narratives that drive action.
• Enjoys pushing marketing and revenue tech stacks to their limits to unlock new insights