Position Title:
Senior Manager, Sales (Telework/Hybrid) (English Services)
Status of Employment:
Contractee Long-Term (Fixed Term)
Position Language Requirement:
Language Skills:
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
2025-08-19 11:59 PM
This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.
What it’s like working at CBC/Radio-Canada
Whether on-air or behind the scenes, here you join a team that thrives on making the connections and telling the stories that are important to Canadians. So, if you’ve got the ability to keep up with the pace of our ever-changing industry, the passion to make the next great idea even better and the drive to make things happen, this is the place for you.
Your challenge
As a leader, inspiring those around you must come naturally. You feel compelled to challenge traditional ways of thinking and are focused on always doing things better and helping those around you do the same. We count on you to contribute to the culture that helps our people thrive – all while navigating a constantly evolving environment.
If you are a sales and marketing professional with a passion for sports, strategy, partnerships, and innovation, interested in public broadcasting and strive to take pride in what you do, look no further. This is the place for you. The national public broadcaster CBC/Radio-Canada (CBC/RC) will give you the opportunity to work on projects you wouldn’t find anywhere else.
The CBC/Radio-Canada Media Solutions Group is looking for a Senior Manager who is responsible for driving national integrated Sales & Marketing initiatives for CBC/Radio-Canada and our Olympic properties. The successful candidate will be responsible for driving new revenues and developing the execution of sales & marketing sports initiatives. The Senior Manager is a key leader in the discovery, development and management of all new business initiatives at CBC/Radio-Canada.
The day-to-day general functions of this position include: business planning, pitch and presentation lead, client relations (internal and external), sales strategy, 3rd party integration development.
The successful candidate will work closely with Sports Programming, Revenue Optimization and Product Owners to determine category/brand opportunities within existing or new sports and entertainment properties, with a view to drive advertising revenues. You will develop, collaborate, negotiate and coordinate all strategic plans and activities with internal partners regarding promotion, events and advertising opportunities to enhance the value proposition for external partners. Additionally, you will develop business plans that include revenue generating initiatives ensuring they complement the CBC/Radio-Canada brand positioning and overall CBC/R-Canada Media Solutions initiatives.

The Senior Manager will:

• Be responsible for planning, pitching sales strategies that lead to successful business the Olympics and CBC/Radio-Canada Sports programming and other entertainment properties
• Develop, manage and execute new client-direct business leads
• Lead all presentations related to the upcoming Olympic Games to new clients direct, potential clients and internal stakeholders
• Develop and maintain excellent relationships with new and existing clients
• Aggressively pursue new business and expand existing client base, aligning with CBC/Radio-Canada objectives
• Be an industry expert on advertiser innovations, including but not limited to: broadcast, digital, and social media
• Offer valuable insight on Product Development, quality assurance and measurement of ROI
• Collaborate with Revenue Optimization in the development of pricing strategies, policies, and terms and conditions for all media inventory.
• Stay apprised and informed of economic conditions and market changes, the competitive landscape, trends and movements to appropriately align operations
• Maintain strong relationships with sports content heads (Head of Sports/Executive Producers) to ensure strategic alignment

We are looking for a candidate with the following qualifications and skills:

• Post secondary degree/diploma with an emphasis on business or marketing preferred; MBA an asset, but not required, with a minimum of ten years of related industry experience
• Previous experience managing a team and have the ability to navigate multiple internal stakeholders
• Knowledge of the “Business of Sport” in North America (including, but not limited to broadcast rights in Canada and mainstream sponsorship)
• Strong background in media buying and planning
• Experience and successful track record in developing new business with advertisers direct
• Strategic Planning Skills – have experience developing and contributing to the strategic planning process of an organization and/or brand
• Entrepreneurial thinker who can create and develop programs and opportunities that extend beyond traditional linear TV
• Integrated Marketing Communications – must have a strong understanding of IMC in order to develop successful, integrated media vehicles for our clients
• Excellent negotiation skills and sales tactics
• Excellent interpersonal and communication skills
• Strong quantitative analytical skills to properly assess competitive categories and market conditions
• Strong project management skills and the ability to communicate to multiple stakeholders, both internally and externally
• Strong presentation skills
• Ability to exercise independent judgment, initiative and to effectively solve problems.
• High level of expertise in decision making, project management and selling against the competition
• Proven track record of over quota revenue-driving performance
• Ability to handle multiple priorities and conflicting deadlines as a matter of routine
• Prior management of teams and/or personnel

Some travel and overtime may be required.
Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the
Diversity and Inclusion section
of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to
recruitment@cbc.ca
.
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our
corporate website
. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on
conflicts of interest
. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Primary Location:
Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7
Number of Openings:
1
Work Schedule:
Full tim

Please refer the Job description for details