Senior Manager, Shopper Insights at The Coca-Cola Company

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

03 Jul, 26

Salary

0.0

Posted On

04 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Shopper Insights, Market Research, Marketing Analytics, Brand Marketing, Commercial Strategy, Path-to-purchase Analysis, Qualitative Research, Quantitative Research, Retail Marketing Strategy, Channel Management, Data Analysis, Problem Solving, Project Management, Stakeholder Management, Consumer Segmentation, FMCG

Industry

Food and Beverage Services

Description

Job Description Summary: The Senior Manager, Shopper Insights is responsible for leading shopper understanding and conversion insights to drive in‑market execution excellence across Japan. This role delivers deep expertise in shopper behavior, path‑to‑purchase, and channel dynamics within the unique Japanese retail and consumption context. Operating close to execution, the role partners with Japan Marketing, RGM, and Commercial teams to ensure shopper insights are embedded into activation, assortment, merchandising, and promotion decisions. Focus, Scope & Impact Own shopper insight delivery for Japan market channels and occasions Translate consumer and shopper insights into actionable activation recommendations Support portfolio and innovation learning from a shopper perspective Enable faster learning cycles and stronger execution effectiveness in Japan Manage local agencies and research partners Key Responsibilities Shopper Research & Analytics (Japan) Design and lead shopper research programs across Japanese channels, including modern trade, traditional trade, convenience, on‑premise, and eCommerce Analyze path‑to‑purchase and in‑store behavior specific to Japanese shoppers Apply qualitative, quantitative, and observational methods to uncover shopper truths Activation & Commercial Partnership Partner closely with Japan Brand Marketing, RGM, and Commercial teams Provide insight input into assortment, pricing, promotion, and merchandising strategies Support test‑and‑learn initiatives and in‑market pilots Performance & Learning Measure effectiveness of shopper activations and campaigns against defined KPIs Lead post‑activation learning and optimization recommendations Contribute shopper insights into portfolio and innovation reviews Agency & Capability Management Manage Japan‑based research agencies and vendors Apply OU and global insight standards and tools locally Strengthen internal capability through insight storytelling and best‑practice sharing What Success Looks Like Shopper insights are consistently used in Japan activation planning Improved conversion and execution quality across Japanese channels Faster, more actionable learning cycles Strong credibility with Japan Marketing and Commercial teams High‑quality insight delivery aligned to business timelines Experience & Critical Requirements Over 11 years of experience in shopper insights, market research, or marketing analytics Strong understanding of Japanese retail landscape and shopper behavior Experience working closely with Sales, Commercial, or RGM teams in Japan Solid grounding in qualitative and quantitative research methodologies FMCG / CPG experience strongly preferred Capabilities & Behaviors Strong analytical and problem‑solving skills Action‑oriented with a bias for execution Curious and learning‑driven Comfortable operating in ambiguity Collaborative, enterprise‑minded approach Skills: Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model Location(s): Japan City/Cities: Tokyo Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: June 30, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

Responsibilities

The Senior Manager, Shopper Insights will lead shopper research programs and translate insights into actionable activation recommendations for the Japanese market. They will partner with Marketing, RGM, and Commercial teams to optimize assortment, pricing, and merchandising strategies.