The Senior Manager, Social Media plays a pivotal role in shaping, executing, and evolving the social media strategy across Sony Pictures’ theatrical slate and studio-wide initiatives. This position is responsible for the day-to-day oversight and long-term planning of social campaigns across all major platforms, including TikTok, Meta (Facebook, Instagram, WhatsApp), X, YouTube, Snapchat, Pinterest, and emerging platforms. This includes managing the studio’s master handles and special initiatives, driving cultural relevance, and ensuring consistency across every social media touchpoint.
In this role, the Senior Manager serves as the senior community manager, developing tailored voice and tone for each campaign while engaging with fans, talent, and partners to cultivate strong, authentic connections with audiences. They also oversee social account setup, verification, and content management.
This individual leads cross-divisional alignment efforts, including managing the One Sony social meeting, uniting teams from Sony Music, Sony Pictures Television, Sony Pictures Animation, Sony Corporate, and Sony Pictures Classics to drive synergy and collaboration. The role also manages partnerships and collaborative social strategy with PlayStation, Crunchyroll and other Sony entities.
The Senior Manager serves as a central resource for social media best practices, working closely with marketing, publicity, media, creative, and influencer teams. They provide content strategy guidance, manage platform relationships, coordinate live event coverage, and offer campaign performance insights through reporting tools like the Organic Social Index and Weekly Organic Social Insights.
Working in close partnership with the Digital Creative Pod Leads and Influencer Leads, this role oversees the development and deployment of best-in-class social creative — from trailer launches to platform-native assets like Reels, Stories, TikToks, and GIFs. They will also lead evergreen and franchise content strategy, helping shape the studio’s always-on social presence and support long-term IP planning.
This role collaborates directly with social platform partners to streamline the launch of key campaign materials and accelerate approvals or requests. With a keen understanding of what drives audience engagement, they identify content and trends that spark conversation and ensure they are integrated into each campaign’s strategy. Leveraging the latest tools and features across platforms, they plan and leads live social coverage at press junkets, premieres, and special events — delivering real-time, high-impact content that captures the energy of each moment and keeps fans engaged.
The Senior Manager will demonstrate a deep understanding of evolving platform tools, consumer behaviors, and creative innovation to ensure Sony Pictures remains a digital-first, fan-focused, and industry-leading entertainment brand online.

JOB REQUIREMENTS:

• Social Media/Marketing background
• Well versed on creating content and identifying trends on social platforms such as Meta (Facebook and Instagram), X, Snapchat, Pinterest, TikTok and Giphy
• Uploading and scheduling social assets on each social platform
• Digital publishing landscape including top websites in the following categories: Movies, Entertainment, Technology, Video, Male and Female Lifestyle, News
• Digital Reporting Tools including ListenFirst, Crimson Hexagon, Google/Adobe Analytics, and Social Platform Insights
• Excellent written and oral communication skills
• Strong verbal, written, and presentation skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Familiarity with Adobe Photoshop
• Self-starter with high level of initiative
• Passionate, committed with a high level of energy
• Strong sense of ownership and urgency
• Must have an open communication style which takes into account managing expectations with multiple stakeholders
• Manage multiple projects, set priorities, and meet deadlines
• Effectively communicate with consumers
• Be a strategic critical thinker
• Have a high attention to detail
• Analyze and apply data to improve results
• Work collaboratively in a team environment
• Excellent organizational skills

PREFERRED QUALIFICATIONS:

• 4+ years of experience in Social Media Campaigns/Digital Marketing
• Bachelor’s degree in related field
• Publicity experience a plus
  The anticipated base salary for this position is $109,288 to $142,075. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
  Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
  SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
  To request an accommodation for purposes of participating in the hiring process, you may contact us at SPEAccommodationAssistance@spe.sony.com