ABOUT THE ROLE:
Within the Full Price Buying & Merchandising team, our mission is to ensure that the Global Full Price product strategy is adapted to meet the specific needs of the region, maximizing DTC performance & wholesale growth, and ensuring operational readiness across the Full Price buying teams. This position serves as the backbone of the Full Price team, collaborating closely with Hubs and wider CK teams to drive overall commercial performance. With an integral position in the team, the role makes a significant contribution to the department’s operational efficiency, strategic growth, and overall success.
As Senior Manager, Wholesale Strategic Marketplace - West, you will be crucial to the Full Price Buying & Merchandising team, driving a strategic approach to managing wholesale accounts, promoting best practices, and supporting the South East Hub sales teams in executing product strategies and assortment. This role is vital for achieving the Full Price Buying & Merchandising objectives, and your work will be key to the commercial success of the wholesale channels.
WHAT YOU’LL DO:
- Wholesale marketplace strategy: Execute the regional wholesale marketplace strategy, aligning the global GTM plans with regional and Hub-specific strategies to maximize growth and profitability in the marketplace and key accounts
- Growth plans: Input into and execute growth plans for key accounts in the Hub through identified growth levers, driving volume and brand perception in the marketplace
- Hub collaboration: Act as the primary point of contact between regional strategy and the wholesale hub team, ensuring strong GTM execution; collaborate on strategic meetings, trade reviews, collection reviews, and sales appointments
- Market visits: Conduct market visits, attend strategic account and key account meetings, and support seasonal sell-in events to facilitate marketplace growth and build brand presence.
- Data analysis and insight: Proactively utilize data analytics and market research to monitor the competitive landscape, identifying new opportunities and trends to drive business growth.
- Business growth: Track seasonal business growth within the Hub and manage direct business (ATS, NOS), ensuring alignment with sales forecasts and LY performance to feed into regional reports.
- Strategic sales feedback: Provide strategic sales feedback to product teams, ensuring the right assortment for the Hub’s customer base. Lead product initiatives for successful GTM rollouts in the marketplace.
- Channel distribution strategy: Translate regional channel distribution strategies into Hub-specific strategies, collaborating with Hub counterparts to implement these for Franchise, Department Stores, and Pure Players. Manage segmentation and marketplace strategy across all WHS channels.
- Wholesale partnership: Guide Hub counterparts in optimizing the shopping experience across all channels, working with WHS partners to create compelling assortments and ensure brand perception is enhanced to drive both sales and customer satisfaction.
- Team collaboration: Collaborate closely with cross-functional teams, including Hub sales and account management teams, customers, planning and buying teams, Visual Merchandising (VM), and marketing, to ensure alignment of marketplace execution and product assortment strategies.
- Continuous improvement: Implement and exploit new systems and processes to continually increase merchandising team efficiency.
Measures of Success
- Revenue & growth: increasing marketplace revenue contribution, a high number of active sellers, and high levels of product assortment growth
- Profitability: high marketplace profit margin and ROI on initiatives
- Seller & partner performance: high levels of seller retention, satisfaction, and low partner onboarding time
Linked-in
Google