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A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now!

OTHER SKILLS THAT MAKE YOU STAND OUT:

• Ability to build strong business relationships and work collaboratively with marketing peers.
• Ability to work well with others in fast paced, dynamic environment.
• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
  Relocation Package Available Yes

WHAT YOU’LL DO:

The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

• New Product Development & Market Insights: Develop new products using consumer, customer, and internal insights to uncover business opportunities. Conduct market research and competitive analysis to stay ahead of trends and consumer preferences.
• Innovation Strategy & Cross-Functional Collaboration: Collaborate with the Director of Innovation to execute product innovation strategies aligned with company goals and market trends. Work with R&D, marketing, sales, and operations teams to ensure seamless product development. Spearhead innovative sample process with R&D and Sales. Present updates and status to senior management, sales, and cross-functional teams, including pipeline updates and retailer presentations.
• Consumer & Product Launch Management: Lead marketing communications, timing, and product launches, working closely with brands and commerce teams to target consumers effectively across the marketing funnel.
• Strategic Portfolio Management: Utilize the Demand Landscape to drive portfolio strategy and prioritize high-value consumer segments to fuel brand growth and incremental revenue.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Bachelor’s degree from an accredited four-year college or university in Marketing, Business Management, Research Analytics, or a related field and 8+ years of experience, or equivalent combination of education and experience, required.
• 2+ years of demonstrated experience in team management/development or project leadership is required
• Master’s Degree, Preferred.
• Experience in positions of increasing responsibility with a consumer-packaged goods company.
• General understanding of consumer segmentation, need states and brand positioning with the ability to apply learning in developing and commercializing new product concepts.
• Direct marketing analytics experience at a multi-channel company; special emphasis on branded retail.
• Organized, efficient and able to manage creative processes as well as grasp operational details and financial strategies.
• Strong work experience grounded in leadership, adaptation and interpersonal skills
• New product development experience from concept development through successful launch which includes generating ideas, writing and testing concepts, prioritizing and defining projects, and determining feasibility
• Experience managing and working with marketing, sales, trade planning and business development departments