Senior Market Research Manager, Market Strategy and Understanding at Ipsos Field

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

30 May, 26

Salary

75000.0

Posted On

01 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Research, Client Management, Data Analysis, Insight Generation, Storytelling, Project Management, Analytical Planning, Quantitative Skills, Interpersonal Skills, Problem-Solving, Communication Skills, Proposal Development, Client Relationship Management, Supervision, Data Extraction

Industry

Market Research

Description

What makes this role important at Ipsos? In this role, you will be responsible for managing Food & Beverage clients (CPG, Foodservice, Retailers, etc.) from two of the largest syndicated consumption tracking studies in Canada. As a Senior Research Manager, you will work with these clients to understand their business issues and execute custom research projects to meet their needs. You will manage multiple clients and their projects from start to finish, including designing analytical plans with senior team members, extracting data through different software, analyzing said data to generate insights, developing recommendations, and creating compelling stories and presentations that help illuminate the human behaviors behind the data. The Senior Account Manager will report to the Vice President and join a team of curious-minded researchers and client partners.  What you can expect to be doing: * Understand and address business needs/issues of respective clients. * Manage multiple survey-based market research projects at once, within timeline, including working closely with colleagues in other service lines to oversee all components of projects, and coaching junior staff to develop their project management and research skills. * Design plan analyses. * Analyze data and draw conclusions; prepare reports and presentations; make recommendations based on the insights that address the client’s business needs. * Assist in proposal development with senior colleagues as needed. * Maintain and strengthen client relationships through exceptional service and consultation. * May act as manager to one or more Account Managers/Research Analysts. Includes overseeing training schedule, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting).  This might be the job for you if you have: * 5+ years relevant experience (supplier side market research preferred). * Experience working with Food & Beverage and/or Foodservice is an asset * Requires strong quantitative, research, analytical, interpersonal, and problem-solving skills. * Ability to turn data into insights through analysis and storytelling. * Ability to oversee and direct multiple projects. * Must be self-motivated and entrepreneurial (i.e., ability to think independently). * Intellectually curious with a desire to better understand the “why” behind the data. * Works well in a team environment with senior and junior colleagues. * Possess excellent oral and written communication skills, including the ability to review the work of others for grammar, formatting, and voice. * Bachelor’s Degree required – market research, marketing, and/or business coursework/programs are an asset. In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $73,000-$75,000 CAD. Your final base salary will be determined based on several non-discrimatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.    If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to! What’s in it for you: At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture. To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA [https://www.ipsos.com/en-ca/why-work-ipsos]  Commitment to Diversity Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do. We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual. Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability. #LI-AA1 #LI-Hybrid #IpsosCanada Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.  We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).  

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Responsibilities

This role involves managing relationships with major Food & Beverage clients by overseeing syndicated consumption tracking studies and executing custom research projects to address their business needs. Responsibilities include designing analytical plans, analyzing data, generating insights, developing recommendations, and creating compelling presentations for clients.