Senior Marketer, Marketing Operations at HubSpot

, , United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jan, 26

Salary

138000.0

Posted On

03 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

HubSpot Expertise, Marketing Operations, Data Management, Email Campaigns, Segmentation, Lead Scoring, Automation, A/B Testing, Performance Reporting, Technical Problem-Solving, Database Optimization, Compliance, Collaboration, Analytical Thinking, Campaign Execution, Conversion Optimization

Industry

Software Development

Description

POS-10477 HubSpot is looking for a Senior Marketer - Marketing Operations to optimize our marketing technology infrastructure and drive conversion for INBOUND, our flagship industry event. In this role, you will have the opportunity to unlock the full potential of our HubSpot Marketing Hub, build sophisticated automation workflows, and create the technical foundation that enables our marketing team to drive 12,000+ ticket registrations and $6M+ in revenue. This role sits on the Global Events Marketing team and reports to the Manager of Marketing, working closely with the Senior Content Marketer, Senior Paid Marketer, Campaign Marketer, and Senior Social Media Marketer, and cross-functional partners including the event tech team, and martek team. This role requires deep HubSpot expertise, analytical thinking, technical problem-solving, attention to detail, and collaborative partnership skills. Example projects include optimizing our contact database to expand addressable audience reach, building intelligent lead scoring and routing workflows to improve registration conversion, implementing sophisticated email nurture sequences that drive ticket sales, creating performance dashboards that provide real-time insights for leadership, and establishing UTM tracking standards for accurate attribution across all marketing channels. In this role, you'll get to: Optimize HubSpot portal to unlock full contact database potential through comprehensive data management including duplicate detection, bounce handling, engagement scoring, automated list cleaning, and data enrichment processes to maintain deliverability and compliance. Build and execute email campaigns in partnership with the Senior Content Marketer when needed, handling technical implementation, QA, and scheduling to support quality and scalability across campaigns. Implement segmentation in HubSpot based on geographic, persona, and behavioral data, in partnership with the Senior Content Marketer, and deliver performance insights to refine targeting effectiveness. Own ongoing re-engagement programs to maintain database health and maximize long-term audience growth — including building workflows, running A/B tests, monitoring performance, and reporting impact on deliverability and ticket sales. Optimize pre-event promotion campaigns and marketing-to-registration conversion funnels in collaboration with Senior Content Marketer and event tech team to maximize ticket sales. Create intelligent contact scoring and routing workflows to optimize registration conversion and attendee experience. Build and maintain automated workflows, nurture sequences, and triggered campaigns in HubSpot, owning technical design and execution. Build A/B testing infrastructure and provide technical optimization for segmentation, timing, and automation performance. Manage marketing technology stack integrations and optimize data flow between systems. Build performance dashboards tracking customer journey across marketing channels, with real-time campaign monitoring, automated alerts, and weekly registration velocity reports for leadership. Implement and maintain UTM tracking standards across all campaigns to ensure accurate attribution and performance measurement. Develop market analysis reports and partnership ROI measurement systems. Maintain GDPR/CCPA compliance across all marketing automation and create proper data governance frameworks. Create automated backup procedures and data validation processes to ensure system reliability. Conduct comprehensive QA testing on all email campaigns, landing pages, and automation workflows before launch. Create comprehensive documentation for all workflows and design scalable processes for future growth and rebranding initiatives. We're looking for people who: Have 5+ years of marketing operations experience with deep HubSpot expertise (Marketing Hub, workflows, automation, segmentation). Have a proven track record optimizing marketing databases, building automation infrastructure, and improving campaign performance through technical optimization. Are technical problem-solvers who can diagnose system issues and implement solutions. Thrive in a deadline-driven, high-stakes environment where campaigns directly impact revenue. Are organized, detail-oriented, and process-focused with meticulous QA standards. Have the ability to be hands-on, with comfort in driving both technical strategy and day-to-day execution. Are deeply analytical with strong data analysis and performance reporting skills. Have experience developing strong cross-functional relationships both internally and with external partners. Have direct experience with email marketing automation, campaign execution, and conversion optimization. Have a proven ability to work in close partnership with the marketing team, translating strategic vision into technical execution. Are skilled at managing marketing technology integrations, compliance requirements, and data governance. Have experience with A/B testing methodology and conversion rate optimization. Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community. Annual Cash Compensation Range: $92,000—$138,000 USD We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us using this form. At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here. India Applicants: link to HubSpot India's equal opportunity policy here. About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: HubSpot Careers Life at HubSpot on Instagram By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.

Responsibilities

The Senior Marketer will optimize HubSpot's marketing technology infrastructure and drive ticket registrations for the INBOUND event. Responsibilities include building automation workflows, managing email campaigns, and creating performance dashboards.