Senior Marketing Analyst, AI and Insights at BloomReach EMEA - USA

, , Czechia -

Full Time

Start Date

Immediate

Expiry Date

31 May, 26

Salary

0.0

Posted On

02 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analysis, Marketing Channels, AI Tools, Dashboard Building, ROI Measurement, Attribution Modeling, Pipeline Analysis, A/B Testing, Predictive Modeling, Salesforce, Google Analytics, SQL, Excel, Google Sheets, Data Storytelling, Systematic Thinking

Industry

technology;Information and Internet

Description

Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey. We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do. And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora. Bloomreach is seeking a Senior Marketing Analyst who obsesses over data, understands marketing channels at a granular level, and leverages AI tools to unlock insights that drive GTM performance. In this role, you will be part of the AI Marketing Ops team, working to measure, optimize, and scale our marketing campaigns through intelligent analytics, real-time dashboards, and data-driven recommendations. You'll own channel performance tracking, pipeline funnel analysis, ROI measurement, and attribution—turning raw data into actionable insights that inform strategy and accelerate revenue growth. You'll experiment with AI-powered analytics platforms, build sophisticated dashboards, and continuously optimize our measurement framework to capture what truly matters. The ideal candidate is obsessed with data patterns, comfortable living in spreadsheets and BI tools, thrives in a fast-moving environment, and would rather spend 2 hours building an analytics system than 1 hour manually pulling reports. You can work in one of our Central Europe offices (Bratislava, Brno, Prague) or from home in Central and Eastern Europe on a full-time basis. Your job will be to: Track and analyze channel performance across the full marketing stack: Dive deep into the performance of every channel—paid ads, email, content, partnerships, events, direct, and organic. Use AI tools like Infinigrow, Amoeb.ai, or similar platforms to uncover performance patterns, benchmark against industry standards, and identify optimization opportunities. Build dashboards that show real-time channel metrics, cost per lead, engagement rates, and conversion velocity. Measure and optimize ROI across campaigns and initiatives: Own the complete ROI picture—from first touch to closed deal. Calculate true ROI by channel, campaign, and tactic. Identify which marketing investments generate the best pipeline quality, shortest sales cycles, and highest win rates. Use data to recommend budget reallocation and help the team spend smarter. Build and maintain pipeline funnel analytics: Create comprehensive dashboards tracking pipeline flow from lead through close. Measure conversion rates at each stage, identify funnel bottlenecks, and understand where leads stall or accelerate. Connect marketing-generated pipeline to revenue outcomes, and show the business what marketing truly delivered. Experiment with AI-powered analytics tools: Test new platforms—Infinigrow, Amoeb.ai, Crayon, Dimension, or emerging AI analytics tools that drop. Evaluate which tools best surface insights, predict trends, or automate reporting. Stay on top of the analytics landscape and bring fresh approaches to how we measure and interpret data. Build intelligent dashboards and reporting systems: Design dashboards that answer the questions GTM teams actually need answered. Move beyond vanity metrics to actionable insights. Create self-serve dashboards that help marketers, sales leaders, and executives understand performance without asking you for reports. Automate routine reporting so the team gets fresh insights daily. Analyze attribution and customer journey: Map the full customer journey—how prospects move through touchpoints, which interactions matter most, and what sequence of events leads to pipeline creation. Use multi-touch attribution or AI-powered attribution models to credit channels appropriately. Understand not just what converts, but why. Identify trends, anomalies, and optimization opportunities: Monitor performance daily and spot patterns others miss. Use AI tools and statistical analysis to flag underperforming channels, discover emerging opportunities, and surface early warning signs. Proactively recommend tests and optimizations before performance degrades. Run experiments and measure impact: Design and execute A/B tests on campaigns, messaging, channels, and timing. Track statistically significant results. Build a culture of experimentation where everything is tested, and recommendations are backed by data. Create predictive models and forecasts: Use historical data to forecast pipeline generation, predict campaign performance before launch, and model the impact of budget changes. Help the team plan with confidence based on what the data shows is likely. Enable the GTM team with data: Create training sessions on how to read dashboards and interpret metrics. Explain statistical concepts in plain language. Help non-analytical teammates become data-informed decision makers. Be the translator between raw data and business impact. Your success story will be: Within the first 30-60 days: You've connected the primary analytics tools (GA, Salesforce, paid ad platforms, email systems) and built 2-3 foundational dashboards tracking channel performance and pipeline flow. You've set up automated reporting so the team gets weekly insights without manual pulls. You've started experimenting with AI analytics tools and identified your top 2-3 favorites. You understand the current marketing tech stack, data flows, and key metrics that matter to leadership. After 60-90 days: You own a comprehensive analytics system covering channel performance, ROI by campaign, and full-funnel pipeline metrics. You've identified 3-5 optimization opportunities and tested at least 2 backed by data. You're producing weekly analytics reports that influence marketing decisions. You've integrated an AI-powered analytics tool into the workflow and are using it to surface insights the team wouldn't find manually. You've built self-serve dashboards that reduce the team's dependency on you for routine questions. By 6 months: You're the data authority the GTM team trusts. You own 15+ dashboards and automated reports covering every marketing and sales metric that matters. You've conducted deep-dive analyses on channel mix, attribution, and customer journey that directly informed budget allocation and strategy shifts. You've experimented with 4-5 different AI analytics platforms and have clear opinions on which tools work best for different analysis types. You've built predictive models for pipeline generation and campaign performance. The team confidently makes data-driven decisions because they trust your insights, and you're proactively identifying trends and opportunities before they become obvious. You have the following experience and qualities: You're fluent with data tools and platforms. You can navigate Salesforce, Google Analytics, paid ad platforms (Google Ads, LinkedIn, Meta), email analytics systems, and BI tools. You can pull data, query databases, or write simple SQL to get what you need. You're comfortable in Excel/Google Sheets and can build complex formulas, pivot tables, and data models. You have hands-on experience with AI-powered analytics platforms like Infinigrow, Amoeb.ai, Crayon, Dimension, or similar tools. You understand how these platforms work, can interpret their recommendations, and can operationalize their insights into marketing action. You obsess over marketing metrics and understand GTM deeply. You know the difference between MQL, SQL, and pipeline. You understand CAC, LTV, payback period, and attribution. You think about the full funnel—not just top-of-funnel vanity metrics. You care about what actually drives revenue, not just clicks or impressions. You're actively exploring the AI analytics landscape. You follow the analytics space on Twitter/X, LinkedIn, and newsletters. You experiment with new tools when they launch. You understand how AI can surface insights faster, predict trends, and automate mundane analysis so you can focus on strategy. You hate incomplete data and bad dashboards— and your instinct is to fix them. If you see a metric that doesn't make sense, you dig into the definition and the source. If a dashboard is confusing, you redesign it. You're obsessed with accuracy and clarity. You're comfortable with ambiguity and learning fast. You don't need to know every tool on day one, but you're resourceful, curious, and can figure things out quickly. You ask good questions, research effectively, and ship analysis fast. You think systematically about data. You understand data flows, dependencies, and what breaks when things change. You can design analytics systems that are maintainable, trustworthy, and scale as the business grows. You think about data quality, validation, and what could go wrong. You thrive in fast-paced, ambiguous environments. You're excited to work where marketing strategy, tools, and best practices evolve weekly. You don't need perfect data to start—you iterate, you improve, and you course-correct based on what you learn. You communicate clearly and tell stories with data. You can take a complex analysis and explain it to executives, marketers, and salespeople in language they understand. You know when to show numbers and when to show a chart. You're collaborative, you love enabling others to make better decisions, and you're excited to democratize data access across the GTM team. You have a builder's mindset— you iterate fast, you're comfortable with 80% done today rather than perfect in three weeks, and you ship continuously. You prefer shipping a useful dashboard to perfection paralysis. Perks: You'll get hands-on experience with the latest AI analytics and marketing intelligence tools—staying on the cutting edge as the space evolves rapidly. You'll work with real GTM data, build systems that influence strategy and revenue, and develop analytical skills that set you apart. You'll learn how to connect data to business impact, build dashboards that matter, and become the data expert your team relies on. You'll ship real analytics products that scale across the organization, and you'll build a portfolio of work that demonstrates mastery of modern marketing analytics and AI-powered insights. #LI-KP1 More things you'll like about Bloomreach: Culture: A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. We believe in flexible working hours to accommodate your working style. We work virtual-first with several Bloomreach Hubs available across three continents. We organize company events to experience the global spirit of the company and get excited about what's ahead. We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*. The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5 Personal Development: We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions. Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.* Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins. Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)* Well-being: The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.* Subscription to Calm - sleep and meditation app.* We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones. We facilitate sports, yoga, and meditation opportunities for each other. Extended parental leave up to 26 calendar weeks for Primary Caregivers.* Compensation: Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.* Everyone gets to participate in the company's success through the company performance bonus.* We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts. We reward & celebrate work anniversaries -- Bloomversaries!* (*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.) Excited? Join us and transform the future of commerce experiences! If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful! Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees. #LI-Remote

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The Senior Marketing Analyst will track and analyze channel performance across the marketing stack, build intelligent dashboards showing real-time metrics, and measure and optimize ROI across all campaigns and initiatives. Responsibilities also include building pipeline funnel analytics, experimenting with AI-powered analytics tools, and analyzing customer journey attribution.